Meta Quest - Ocean Outdoor

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the campaign

Meta’s Reality Labs took over Piccadilly Lights to promote its Meta Quest 2 virtual reality headset. Part of Meta’s “Wish for the Extraordinary” campaign, it shows an astronaut reaching out of the screen, a rollercoaster, and an NFL player leaping towards viewers to catch a football.

Territory United Kingdom
Date November 2022
Category Computers & Technology
Format Creative Solutions
Objective Broadcast Awareness, Social Amplification
Agency Direct/Spark Foundry

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Outcomes

600K digital impressions in first week
600 engagements
“Unreal” & “3D” most used words

(Sources: Meltwater, Pulsar.)

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“With this campaign, we wanted to capture the joy of having big, extraordinary wishes and actually having them come true with Quest 2. Whether that’s suiting up and taking to the skies as your favorite SuperHero or simply spending the afternoon at the International Space Station – it’s all possible with VR.”

Chelsey Susan Kantor
Meta Quest

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