“With this campaign, we wanted to capture the joy of having big, extraordinary wishes and actually having them come true with Quest Whether that’s suiting up and taking to the skies as your favourite SuperHero or simply spending the afternoon at the International Space Station – it’s all possible with VR.”

Chelsey Susan Kantor, Meta Quest

the campaign

Meta’s Reality Labs took over Piccadilly Lights to promote its Meta Quest 2 virtual reality headset.

Part of Meta’s “Wish for the Extraordinary” campaign shows an astronaut reaching out of the screen, a rollercoaster, and an NFL player leaping towards viewers to catch a football.

Outcomes

• 600K digital impressions in first week
• 600 engagements
• “Unreal” & “3D” most used words

(Sources: Meltwater, Pulsar.)