Lacoste Superheroes - Ocean Outdoor

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the campaign

In November and December 2022, Lacoste Parfums launched an NFT campaign, Lacoste Superheroes, in the UK to promote its fragrance and provide Christmas gifts. The campaign included an experiential pop up event and sampling activity at Westfield London, where participants could register for Web3 wallets and receive interactive, animated NFTs. Participants could also unlock prizes by locating NFT drops on a virtual treasure hunt map.

Territory United Kingdom
Date November 2022
Category Cosmetics/Personal Care
Format Creative Solutions
Objective Consumer Activation
Agency Zenith UK

Outcomes

92,000 unique page visitors
Attracted over 34k users
17k+ users received free Lacoste Perfume samples
23k+ users opted in to receive email marketing from Lacoste
34,762 wallet signups
20,004 prizes claimed
49% of players claimed their sample
3 minutes 23 seconds average engagement time
10,482 players signed up during the first 2-day launch weekend

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“We are really excited to launch this experiential activation as part of our dynamic Lacoste Christmas campaign. At Coty we are always passionate to stretch the boundaries in terms of how digital capabilities and interaction can enhance our customer experiences. This is a superb example of how digitising OOH environments can truly bring to life the interests and passions of Gen Z.”

Susie Thompson
Media & Communications Senior Director, Coty UK

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SUPERMAN SHOWCASE - DAY1 - 5

Introducing the Ocean Showcase™

Taking immersive 3D DeepScreen® beyond traditional OOH locations

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