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A Tribute to Her Majesty The Queen
As soon as the sad news was announced, Ocean and indeed all the major UK OOH operators, replaced digital commercial advertising with a commemorative still to show our respect to The Queen. We continued to show the message for the remainder of the day, only reverting to a normal service at midnight.
The same was true on the day of Her Majesty’s state funeral – all advertising was paused for 24 hours and replaced with a commemorative message. We are proud to use the power of our medium to pay our respects.
- Territory United Kingdom
- Date September 2022
- Category Govt/Social
- Format Large Format DOOH, Multi-Format, Small-format DOOH
- Objective Brand Awareness, Broadcast Awareness
- Agency N/A
- Number of media and broadcast mentions for Piccadilly Lights + Ocean = 1,390 (excludes print coverage)
- Media value: £46 million
- Top publications by reach: The BBC, MSN, New York Times, Daily Mail, Yahoo News, CNBC, Fox News, Daily Mirror
Source: Meltwater
“I would like to express my gratitude to Ocean for commemorating and honouring the Queen’s passing on the day it was announced. On the morning of her death, as I was driving into work on the roundabout into Newcastle Upon Tyne, I was struck by a beautiful photo of the Queen in blue, along with the years of her birth and death. It was an incredible moment for me, as I was moved by the beauty and power of the billboard, and by the Queen’s presence. Prior to that moment, I had not fully noticed the massive screen on that roundabout. Now, every time I drive towards it, I am reminded of our late, beautiful Queen.”
Member of the public
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