As soon as the sad news was announced, Ocean and indeed all the major UK OOH operators, replaced digital commercial advertising with a commemorative still to show our respect to The Queen. We continued to show the message for the remainder of the day, only reverting to a normal service at midnight.
The same was true on the day of Her Majesty’s state funeral – all advertising was paused for 24 hours and replaced with a commemorative message. We are proud to use the power of our medium to pay our respects.
- Territory United Kingdom
- Date September 2022
- Category Govt/Social
- Format Large Format DOOH, Multi-Format, Small-format DOOH
- Objective Brand Awareness, Broadcast Awareness
- Agency N/A