Outdoor advertising in Norwich

Norwich is an ideal platform for brands thanks to its flourishing retail, services, and technology sectors, as well as a spending potential of £620m¹. With its popular university and proximity to the Norfolk Broads, the city draws in tourists, students and professionals alike.

• 38% of the retail market consists of premium and luxury¹
• 32% 18–34 year olds²
• 21% of the population are ABs²
• 51% of the population show low TV consumption habits³

Norwich is a vibrant shopping destination with a mix of high street names, upmarket boutiques and independent shops. Chantry Place is the largest and busiest shopping centre in Norwich, housing over 80 brands including Boss, Hotel Chocolat, and Oliver Bonas.

Each year over 1m⁴ people visit the Norfolk Broads, which is just a short drive from Norwich city centre. It’s an idyllic national park and is Britain’s largest protected wetland. This influx of tourists brings a new and diverse audience to the city centre.

Home of the University of East Anglia, with a growing student population of 16,872 including a significant inflow of international students and a high graduate retention rate.

¹ CACI data 2024: defined as anything above ‘Accessible Premium’

² 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

³ YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

⁴ National Parks Website: The Broads National Park 2023