Outdoor advertising in Liverpool

Liverpool is renowned for its vibrant cultural scene, boasting iconic landmarks such as the birthplace of The Beatles, the Royal Albert Dock, and Tate Liverpool. With a spending potential of £970m¹ and 60m visitors annually,² Liverpool presents an opportunity for your brand to connect with a diverse and expansive audience.

• 33% of the retail market consists of premium and luxury¹
• 16% of the population are ABs³
• 50% of the population show low TV consumption habits⁴
• 42% of the population are below the age of 30⁵
• GDP of over £40,000 per head – above the UK average²

¹ CACI data 2024: defined as anything above ‘Accessible Premium’

² Liverpool City Council, 2025

³ 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

⁴ YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

⁵ CACI, 2024

⁶  St Johns, 2025

⁷  Growth Platform, 2025

Liverpool ONE: With restaurants, entertainment, and over 170 stores by the waterfront, this shopping centre includes prominent brands such as Zara, John Lewis, Oliver Bonas, and Tessuti.

St. John’s Shopping Centre: A renowned destination for shopping, dining, and entertainment, with over 100 shops and 1m visitors a month.⁶

Liverpool Lime Street is the third busiest train station in the Northwest, with footfall of 1.6m passing through every month. ⁶

Football enthusiasts visit Anfield Stadium, home to Liverpool F.C., among the most supported football clubs globally, while others enjoy horse racing at Aintree Racecourse.

Liverpool’s association with the Beatles is a significant draw for tourists interested in music history and pop culture, and The Cavern Club is consistently ranked as one of the UK’s best landmarks. The city is a popular destination for fans worldwide, allowing your brand to connect with a diverse audience and a tourism industry which generates around £6bn per year.⁷