Outdoor advertising in Liverpool

Liverpool is renowned for its vibrant cultural scene, boasting iconic landmarks such as the birthplace of The Beatles, the Royal Albert Dock, and Tate Liverpool. With a spending potential of £970m¹ and ranking among the top 5 most visited cities in the UK,² Liverpool presents an opportunity for your brand to connect with a diverse and expansive audience.

• 33% of the retail market consists of premium and luxury¹
• 30% are 18-34 year olds³
• 16% of the population are ABs³
• 50% of the population show low TV consumption habits⁴

¹ CACI data 2024: defined as anything above ‘Accessible Premium’

² Growth Platform, August 2023

³ 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

⁴ YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

Liverpool ONE: With restaurants, entertainment, and over 170 stores by the waterfront, this shopping centre includes prominent brands such as Zara, John Lewis, Bershka, and Tessuti.

St. John’s Shopping Centre: A renowned destination for shopping, dining, and entertainment, including a virtual reality theme park. 

Football enthusiasts visit Anfield Stadium, home to Liverpool F.C., among the most supported football clubs globally, while others enjoy horse racing at Aintree Racecourse.

Liverpool’s association with the Beatles is a significant draw for tourists interested in music history and pop culture. The city is a popular destination for fans worldwide, allowing your brand to connect with a diverse audience.