Outdoor advertising in Leeds

As a leading hub of prosperity and retail activity, Leeds offers lucrative opportunities for your brand to get in front of a young, diverse and affluent audience. With a spending potential of £1,143m¹, 5 esteemed universities and a booming music scene, advertising in Leeds allows you to target a broad demographic.

• 48% of the retail market consists of premium and luxury¹
• 27% 18–34 year olds²
• 22% of the population are ABs²
• 51% of the population show low TV consumption habits³

Trinity Leeds: A £350m shopping centre with over 75 designer retailers and flagship British department stores, Trinity Leeds is one of the UK’s top shopping destinations.

Victoria Quarter: A luxury shopping destination with premium retailers including Kurt Geiger, Luis Vuitton and Vivienne Westwood amidst Victorian architecture.

Festivals and music: Leeds Festival is one of the most popular music festivals in the UK, attracting over 100,000⁴ people from all over the country. This brings an additional youthful and energetic crowd to the city.

Universities: Leeds is home to an impressive 5 universities offering over 280 courses in a wide range of subjects and has one of the largest population of students in the country at over 60,000⁵.

¹ CACI data 2024: defined as anything above ‘Accessible Premium’

² 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

³ YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

⁴ Leeds Festival August 2023

⁵ The Complete Leeds City Guide Nov 2023