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With £827m spending potential, your brand can reach Bristol’s diverse and affluent audiences in a time of rapid economic growth
Projected to experience the most rapid economic growth in the UK, with an expansion of 8.9%1 over the next five years, Bristol positions your brand at the forefront of affluent and growing audiences. With prominent shopping hubs, a rich heritage and two leading universities, it offers a prime platform with a spending potential of £827m2.
- 34% of the retail market consists of premium and luxury2
- 26% of the population are ABs3
- 34% are 18-34 year olds3
- 53% of the population show low TV consumption habits4
Harbourside: Picturesque waterfront destination dotted with popular cafes, bars, museums and galleries. Bristol captivates residents and tourists seeking leisure activities and cultural experiences.
Retail Scene: With key shopping centres such as Cabot Circus and Broadmead, Bristol has a wide range of retail outlets and places to eat. You can find brands such as Ted Baker, Rolex and Levi’s here.
Universities: Home to two world-class universities, The University of Bristol and University of the West of England, making up 9.2%5 of the city’s population.
Transport Links: Bristol is served by serval railway stations, including Bristol Temple Meads with quick links into other large UK cities. Bristol Airport additionally offers domestic and international flights, providing convenient travel options for tourists and business travellers.
1 The Business Deck: Bristol tipped to have the fastest growing economy in the UK
2 CACI data 2024: defined as anything above ‘Accessible Premium’
3 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)
4 YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched
5 Bristol City Council November 2023