2019 has seen a raft of firsts for Ocean: We increased our European presence by acquiring new businesses in the Netherlands, we launched the industry’s first eco-fashion label at London Fashion Week and next week will see us host our first ever Cannes Lions event.
Excitingly, this year’s festival coincides with the ten-year anniversary of Ocean’s innovative Digital Creative Competition. Taking a retrospective look over the past decade’s winners, we asked the public to choose a Grand Prix winner to crown the best, most impactful creative campaign submitted to the competition so far – helping to push the boundaries of OOH and propelling our brilliant industry forward.
Our Cannes journey doesn’t end there. We will also be exclusively launching our latest neuroscience study. Our fourth wave of research looks at how integrating technology with full motion DOOH is redefining human engagement. The research presentation is a must attend for all OOH specialists, media planners and buyers and advertisers.
And for those of you not at Cannes – don’t worry, we haven’t forgotten about you. We will be hosting a UK event to share our findings with the wider industry in July. To register your interest, please email firstname.lastname@example.org.
Speaking of Cannes, Ocean officially kicked off its journey to the media festival this week – and it may not be quite how you envision travelling to the glamorous French town: Our fellow crew mates, James Harrison and James Middleton joined our friends over at Kinetic, Unilever, Adidas, Talon, PHD and MediaCom to join the #ColToCannes2019 cycling challenge.
Col To Cannes involves cycling through some of the most iconic cols and climbs from the Tour de France. Featuring 10 riders with 500km to cycle and 10,000+ metres to climb, the Col to Cannes challenge sees the team arrive in Cannes just in time for the industry’s biggest and best advertising and media event.