Strongbow celebrated Usain Bolt’s 100 metre gold medal victory with a brave, unbranded tribute to the Olympic sprinter on premium Ocean Outdoor sites.

Instant copy changes from Earn It to Earn(ed) It accompanied the premium cider brand’s classic archery insignia, adapted to simulate the Jamaican sprinter’s trademark pose which is recognised around the world.

The black and gold themed Strongbow campaign ran on 11 Ocean Outdoor screens including The Two Towers West, Canary Wharf, Eastern Motion and Holland Park Roundabout.

Ocean Outdoor Marketing Director Richard Malton said: “This was a clever, recognisable tribute to a remarkable run by the world’s fastest man. Strongbow rewards the man who gets the job done. Enough said.”