Ocean Outdoor has hired industry sales strategist Rob Hesketh as an Associate Director.
Rob will work across poster specialists and their associated group agencies, focusing on key client business development. He will also cover Head of Digital Claire Shooman’s responsibilities, liaising with creative agencies, whilst Claire takes maternity leave.
Rob formerly headed up JC Decaux client strategy division, Open.
Ocean Outdoor Sales Director Iain Chapman said: “Rob has a track record for pushing the boundaries of what is possible in Outdoor. Combining his experience with Ocean’s high-profile portfolio of assets puts us in pole position to offer our customers innovative solutions in a diverse and evolving marketplace.”
Rob said: “Today’s advertisers need to be even more inventive and inspired. Ocean’s portfolio allows for exactly the kind of show-stopping street creative that only Outdoor can deliver to brands.”