We are supporting Team GB’s mission to bring the drama of Paris 2024 to the streets of Britain, by partnering on the delivery of eight official fan zones.
Building on the success of its Tokyo 2020 outdoor activation, this year we are working with Team GB to bring fan zones to eight new destinations: Battersea Power Station and Mayfair’s Grosvenor Square in London; Spinningfields in Manchester; St James Quarter Edinburgh; Bullring Birmingham; Cabot Circus Bristol; West Quay Southampton and Liverpool ONE.
Team GB have so far launched nine fan zones in total, spanning seven cities across Scotland and England, with the aim to secure further sites across the UK as the build-up to the Games continues. For more information about other Team GB fan zones head to TeamGB.com.
Free to enter, the outdoor arenas will be open to sports fans daily from the Paris 2024 Opening Ceremony on 26 July. Each partner fan zone will be built and managed by Ocean Labs, featuring a curated programme of activations and opportunities for Team GB official partners.
Our head of content and sponsorship Kevin Henry said: “Ocean has a track record for connecting audiences to the action in ways others can’t, entertaining audiences for the past nine years of both summer and winter competitions.
“Out of home (OOH) works because it brings people closer to the Games via impactful fan experiences, curated viewing areas, on screen content, broadcast highlights and updates from all the sporting action. For 2024, all of these opportunities are back, bigger and even better.
“For advertisers, the associations with premium OOH environments allows for a much closer customer relationship by appealing to people on a personal interest basis. Whether it’s through live sports events, or Ocean Labs’s clever tech AR activations, 3D, special builds or murals, our Paris 2024 programme provides brands with direct, immediate and tactical ways to engage with consumers and galvanise fans.”
Tim Ellerton, Team GB’s Commercial Director, said: “Ocean Outdoor have been a fantastic supporter of Team GB for a long time, helping us bring the stories of our athletes to audiences around the UK. We are delighted to be working with them on the delivery of our Fanzones throughout what is sure to be a special Olympic Games for Team GB.”
We have been an official partner of Team GB since 2015 and became a Gold partner of ParalympicsGB in 2022.