Digital Out of Home has once again been seen as a targeted, flexible and impressive medium, with a reactive campaign showcased on Ocean’s iconic Two Towers East and Two Towers West.

On Friday 18^th January, The Discovery Channel played host to the most sought after interview of its type – Oprah Winfrey’s world exclusive with Lance Armstrong. As the cyclist’s former sponsor, this choice of channel was apt.

This interview was promoted between the hours of 2-8pm on Ocean’s iconic digital towers, ensuring that a high volume commuter audience passing through the Gateways to both the East and West from the Capital were informed of this one-off interview as they travelled home through the snow.

The worldwide exclusive pictures can be viewed here.

The visually impressive campaign has also been showcased on The 7 Stars website, the agency responsible for working with Ocean on this reactive DOOH campaign.

Discovery Channel on The Two Towers East

Discovery Channel on The Two Towers East

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