The Outdoor Media Centre (OMC), the marketing body for the out of home (OOH) media sector, today announced the arrival of its new council members, Ocean Group and Outdoor Plus. Joining forces with Primesight, Clear Channel and Exterion Media, the announcement signals the OMC’s ambition to further highlight the power of OOH advertising.
Made up of key players from within the sector, the council will act as the united voice of the OOH industry, providing a forum to showcase the wide array of technical and creative formats it offers.
The expansion to the OMC’s council follows the recent appointments of Mark Craze as Chairman and Alan Brydon as Chief Executive, who will be taking up his post in May. OOH is a fast-evolving medium and with a strong council and new leadership team in place, the OMC will be looking to inspire and share ideas about the future of OOH in order to boost its share of advertising spend.
Mark Craze, Chairman of The Outdoor Media Centre, said: “Out of home advertising has arrived at one of the most exciting stages in its history and we’re incredibly privileged to welcome two new council members who are passionate about the medium. With a strong and supportive council in place we can now work together to further illustrate how incredibly effective and powerful the out of home medium is and strengthen our relationships with agencies, specialists and advertisers across the industry.”