Car marque Audi is the launch partner for Ocean Outdoor’s new digital site, The Eastern Motion. Audi has taken domination all four faces of the new roadside screen which offers full motion capabilities.
The site faces three lanes of traffic on the busy main arterial route out of the city of London, heading east on the A13. The tower’s prime location targets motorists on the wealth corridor to Essex and people travelling to both Stansted and London City Airports via this key connecting route.
The Audi domination was planned by Mediacom and bought by Kinetic.
The timing of the site launch coincides with preparations for the London Olympics, dominating the main Gateway from the south east to the Olympic Park for both residents and tourists.
Ocean Outdoor Marketing Director Richard Malton said: “Audi is a perfect brand as a launch partner, representing values that Ocean holds close – quality, design, engineering and technology. The Eastern Motion is the third element of Ocean’s Eastern offer, giving advertisers a quality outdoor environment that up until recently has been unavailable in this superb location.”
The Eastern Motion is the third site that Ocean has launched to the East of London in the last six months. The Two Towers East on Aspen Way launched with Audi’s key competitor BMW, followed by The Screen @ Canary Wharf.