Channel 4 has brought together media owners ITV, UKTV, Channel 5, Sky, STV, Warner Bros. Discovery and Ocean to gift advertising space for a DEC Turkey-Syria earthquake appeal voiced by Daniel Craig.
The 90-second film runs on Friday, February 24 from 9:55pm across 27 UK TV channels. The advert also appears on Ocean’s large format digital screens in 18 locations including Westfield London, Canary Wharf, Liverpool Media Wall, New Street Birmingham and The Printworks Manchester.
Produced without charge by Recipe, the advert features footage of the devastation, highlighting the ever-increasing death toll and showing viewers how they can donate to help with aid.
The advert will also be shown on Channel 4’s YouTube channel.
Verica Djurdjevic, chief revenue officer at Channel 4, said: “Seeing the devastation of the earthquake, we wanted to use the power of a joint broadcaster and advertising initiative to help raise awareness for this important cause. We’re incredibly grateful to Recipe and the plethora of other media owners who have also offered their support through this project.”
You can donate here.