As part of a wider national campaign for BT, Ocean has showcased some dynamic advertising across many of our high profile digital screens in the UK.
The campaign is part the UK wide launch of BT Sport – a new channel dedicated to some of the biggest and most exclusive sports fixtures across the year. The channel will use some of the most high profile sports presenters in the industry, also showcased in the advertising campaign.
Digital Out of Home was identified as a perfect platform for the campaign, from which BT could keep the campaign relevant and informative to consumers. Using ‘Live Poster’, an organisation dedicated to delivering information in real-time, a countdown until the launch of the channel itself was displayed using dynamic copy.
Digital Out of Home is a medium which delivers flexibility and immediacy, bringing campaigns’ such as this to the forefront of consumers minds.