On Thursday 25th September, Ocean hosted 12 industry specialists to judge the fifth anniversary of The Art of Outdoor Digital Competition. With a 61% increase in entries this year, the day was set to be a busy one! The judges were asked to consider entries in two categories:

Creative Techniques: Looks at the best creative use of the digital screens maximising their capabilities and taking into consideration environment, format and audience.

Interactive: allows what we would call ‘the largest smart screens in existence’ to develop that emotional connection with consumers using a range of new technologies.

The Judges on the 2014 panel were:

  • Rachel Bull, Brand Republic
  • James Copley, Talon
  • Adrian Cotterill, Daily DOOH
  • Robert Ffitch, MGOMD
  • Kim Hutcheson, Joint
  • Elspeth Lynn, M&C Saatchi
  • Chris Marjoram, rapport
  • Mick Mahoney, Rainey Kelly Campbell Roalfe/Y&R
  • Jon Mew, IAB UK
  • Stuart Taylor, Kinetic
  • Sean Thompson, Formerly Dare
  • Glen Wilson, Posterscope