Digital Out of Home is coming of age, and is arguably one of the most exciting platforms for advertisers to use to engage with their consumers in today’s media landscape. The palate of tools that DOOH now offers is vast, driven by huge technology advances and a deeper understanding of the unique capabilities of the medium. The Creative industry are embracing these opportunities to deliver something new.
Preceding the June launch of the 2014 The Art of Outdoor Digital Competition, Ocean and Brand Republic were at Cannes Lions 2014, and spoke to four industry ambassadors throughout the week about their perceptions of Digital out of home, and how the medium has evolved for the better.