Stunning model Sophie Anderton brought Westfield London to a show stopping halt this week, almost 20 years after her debut in Gossard’s iconic 90s poster campaign.
Modelling underwear from the classic Gossard Glossies collection, Sophie unveiled the luxury lingerie brand’s new poster campaign on Ocean Outdoor’s Eat Street screen.
The campaign recreates Sophie’s original pose on a bed of hay, which caused a stir when it first appeared 17 years ago.
Planned by Pure Media, the campaign runs across select hi-impact large format Ocean digital sites, enabling the opportunity to show a transition from the monochrome replica ad to a colour treatment. Activity runs for two weeks in high traffic and retail areas across West London.
Creative was adapted by Pure Media and Parachute Creative Services with photography by Ruan van der Sande.
Sophie Anderton said: We had so much fun on the shoot, it was like old friends catching up, just with a bale of hay and in your underwear. Totally normal! I know when I first wore Glossies they’d be a classic and who’d have thought I’d still be getting so much pleasure from something so soft.”