A double sided digital tower that dominates both inbound and outbound traffic onto the Hammersmith gyratory.
The gyratory is a pinch point for traffic moving from the A4 into the affluent suburbs of South West and West London. With average traffic speeds of less than 10mph the site location allows for exceptional visibility and opportunity to view. During weekday commuter periods, according to Route, the P10 becomes one of the best sites in London to target commuters.
*Sources: Route, DfT, CACI