An immersive and highly adaptable event space designed for creating unforgettable experiences

Sitting just beneath the global advertising icon Piccadilly Lights and operated directly by Landsec’s Spotlight platform, this one of a kind venue can host a range of activations, including product launches, pop ups and fashion shows.

Below The Lights offers your brand a unique opportunity to elevate and extend on screen media campaigns to a physical experience, combining the perfect partnership of Piccadilly Lights and Below the Lights.

Nestled in the heart of the West End, where retail spend potential is £4.6bn yearly, Below The Lights can connect your brand with the hundreds of millions of people who travel through Piccadilly Circus each year.

Spread across three floors and with a capacity of over 540 people, the 6,650sq foot space will ensure your audiences is fully immersed in an engaging and interactive experience.

Equipped with state-of-the-art lighting, audio sound systems and large format HD display systems, brands can create bespoke, show-stopping visual events, demonstrating the powerful combination of both screen and physical presence.

Recent clients who have transformed Below The Lights include L’Oréal, Sky Sports Premier League and F1 Williams Racing