The West End Story network

Take centre stage in Central London and create your West End Story


The West End is the cultural, shopping and entertainment epicentre of London with 600+ brands, 39 theatres, and 1,000+ eateries. Drawing in 200m annual visitors, it’s the prime spot to ensure your brand has maximum visibility.

With our key OOH sites in this area – Piccadilly Lights, The Screen on Leicester Square, and now The Screen on Carnaby – your brand can capture a diverse and affluent audience in a globally recognised destination and create your own West End Story.

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locations

Unmissable. In the heart of Central London 

The West End has solidified its status as one of London’s most renowned shopping, cultural and entertainment districts, with a spending potential of £4.595m.  Featuring premium and globally recognised brands such as Fortnum & Mason, Selfridges, and Liberty. 

With major London Underground transport hubs such as Oxford Circus, Tottenham Court Road, and Piccadilly Circus, your brand can capture a consistent audience of commuters, shoppers and visitors. 

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Adidas, Carnaby, Oct- 24 -1

With a premium retail offer of 43%1 and a booming commercial scene, it’s a prime location to target upmarket audiences such as the ‘City Sophisticates’ and ‘Lavish Lifestyle’ Acorn groups. Notably, the 18-34 age group accounts for 15%2 of all households.

This location is known as the cultural heartbeat of London, with renowned theatres, museums, and restaurants, making it a key tourism hub. 

Long dwell time is likely in this location, with plenty of busy intersections, outside entertainment and more. 

1. CACI data 2024: defined as anything above ‘Accessible Premium’

2. 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’) 

Discover the West End Story network 

The Screen on Carnaby
Adidas, Carnaby, Oct- 24 -1
The Screen on Carnaby
London • Digital
The Screen on Leicester Square
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The Screen on Leicester Square
London • Digital
Ocean React
Piccadilly Lights
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Piccadilly Lights
London • Digital
Ocean Augmented Reality

Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on sales@oceanoutdoor.com to find out more.