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The West End Story network
Take centre stage in Central London and create your West End story
The West End is the cultural, shopping and entertainment epicentre of London with 600+ brands, 39 theatres, and 1,000+ eateries1.
Drawing in 200m1 annual visitors, it’s the prime spot to ensure your brand has maximum visibility.
With our key OOH sites in this area – Piccadilly Lights, The Screen on Leicester Square, and now The Screen on Carnaby – your brand can capture a diverse and affluent audience in a globally recognised destination and create your own West End Story.
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Unmissable. In the heart of Central London
The West End has solidified its status as one of London’s most renowned shopping, cultural and entertainment districts, with an average weekly spending potential of £100m per week2. Featuring premium and globally recognised brands such as Fortnum & Mason, Selfridges, and Liberty.
With major London Underground transport hubs such as Oxford Circus, Tottenham Court Road, and Piccadilly Circus, your brand can capture a consistent audience of commuters, shoppers and visitors.
With a premium retail offer of 43%2 and a booming commercial scene, it’s a prime location to target upmarket audiences such as the ‘City Sophisticates’ and ‘Lavish Lifestyle’ Acorn groups. Notably, the 18-34 age group accounts for 15%2 of all households.
This location is known as the cultural heartbeat of London, with renowned theatres, museums, and eateries, making it a key tourism hub.
Long dwell time is likely in this location, with plenty of busy intersections, outside entertainment and more.
1. New West End Company, 2024
2. CACI data 2024
3. 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)
