Ocean Labs

Ocean Play

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Interactive OOH advertising and the ultimate gamification platform 

Ocean Play transforms our screens into a live gaming environment. We invite people to engage through movement, touch, or their mobile, linking the physical and digital in real time.

Whether it’s interactive flooring, mobile-controlled content, skeletal tracking or wearable tech, Ocean Play responds in real-time. 

From single-player challenges to multiplayer showdowns, it creates emotion. Joy. Surprise. Curiosity. 

These aren’t just games. They’re powerful tools for connection, placing your brand at the centre of the experience, and your audience in control.

Whether you’re launching a product or building your brand community, Ocean Play helps your brand live large; on screen, on street, and in memory.

Because when people play, they remember. And when they remember, they act.

Tap to play

Tap to Play offers a simple, one-step mechanic that lets participants trigger content on screen using their mobile device. With a clean, branded interface and single-player format, it’s an intuitive way to drive interaction, ideal for short-form engagement and real-time control.

Full gamification

Use interactive interfaces to control content live on screen, turning passive audiences into active participants. From mobile controllers and interactive flooring to advanced skeletal tracking, participants can play games or trigger content using body movements in real time.

Designed for single or multi-player experiences, this format brings dynamic, high-energy interaction to public spaces, captivating audiences and creating unforgettable moments.

Recent case studies using the power of Ocean Labs
Download

World’s First Real Live Pig Feed Benefits Animal Welfare Charity

Plastic Soup Foundation launch mobile DOOH game to help reduce the world’s plastic footprint

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Ready to take your campaign to the next level?

Ocean Networks