Ocean Labs

Ocean DeepScreen® – 3D OOH

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Ocean DeepScreen® introduction video

A new dimension in DOOH

DeepScreen® is our award-winning 3D DOOH format that transforms 2D screens into an immersive stage for 3D storytelling. It’s designed for brands that want to stop audiences in their tracks, so they see it, feel it and share it. 

Using anamorphic 3D technology, DeepScreen creates the illusion of real depth and scale without the need for headsets or additional hardware. It’s a pure, unmissable moment. Engineered for engagement, designed to be shared, and make your campaign famous.

Making 3D easy

Our expert in house team of 3D creatives are responsible for some of the most renowned DeepScreen campaigns across the world and have years of experience and knowledge of the key techniques to make the best 3DOOH content. We offer a full service solution, from storyboarding to final artwork. The team has worked across most brand categories and budgets, with clients ranging from Pampers to Paramount, the Army to Versace.

Iconic locations and huge scale

The most spectacular locations produce stronger emotional impacts and memory encoding , and Ocean’s specially curated, landmark screens generate that all-important WOW factor.

With DeepScreen® advertisers can boost their media plan effectiveness and drive awareness with the priming impact of DOOH, which extends well beyond OOH and into the wider media universe – particularly when combined with TV and online advertising.

And because our screens are the outdoor equivalent of Prime TV ad spots, an OOH plan without Ocean’s DOOH screens is like a TV plan without peak.

Full Motion is king

Our eyes are trained to spot and follow anything moving in our environment. Full-motion out-performs static by 2.5x, meaning your creative will be the most striking feature in their line of sight or periphery – commanding attention and driving memory recall.

Feel the experience

Ocean’s DeepScreen® locations are all situated in strategic pedestrian areas that can be twinned with experiential activations. Brands can leverage the best of both worlds to combine incredible 3D experiences with experiential, including sensory activations, sampling and gamification.

DeepScreen® Alive

The next generation of DeepScreen activations – using the power of real-time game engines to make anamorphic 3D interactive

Walkers featuring David Beckham and Thierry Henry, Piccadilly Lights

Audemars Piguet, Piccadilly Lights

Subway, Westfield Stratford

Dassault Systèmes, Piccadilly Lights

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Ready to take your campaign to the next level?

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