Bring the big screen to life using the latest small screen innovation; mobile OOH augmented reality

Ocean Mobile Augmented Reality bridges the physical and digital, transforming our locations into immersive brand experiences, all without the need for an app.

Whether guiding people to a point of purchase, unlocking interactive gameplay, or creating tokenised treasure hunts, Mobile AR adds a new layer of engagement to our outdoor canvases. It’s a way to extend your campaign beyond the screen, inviting audiences to step inside your story, and interact with it on their own terms. Blending the scale of DOOH with the intimacy of mobile.

Fixed position

Mobile AR anchored to a fixed physical location, allowing content to appear seamlessly on structures like nearby rooftops or façades. This approach creates a precise, location-specific experience, bringing digital storytelling into the real world with striking scale and spatial accuracy.

Virtual try on

Mobile AR that maps digital content to the participant’s body, such as the wrist, head, feet or torso, for immersive virtual try-ons. Ideal for showcasing products like watches, footwear or accessories, this format blends precision tracking with real-time rendering to deliver a personalised, interactive experience straight from the screen to the user.

Ar treasure hunt

Mobile AR that places unique digital objects at pre-set physical locations, guiding users on an interactive journey. Perfect for creating AR treasure hunts, trails to retail destinations or building anticipation ahead of a big reveal. Each stop unlocks a new experience, driving engagement, discovery and footfall in the real world.

Immersion

A fully immersive AR experience that blends multiple characters or products into the unique architecture of a location, which simultaneously responds to the participant in real time. Designed to scale with complexity, this format transforms physical spaces into interactive stages, where audiences can explore, engage and influence the narrative through movement and pro

Supercharge Mobile AR by combining with:

• Ocean Murals
• Ocean Projections
• Ocean DeepScreen® & DeepScreen® Alive
• Ocean Experience
• Ocean Special Builds