KFC and Mother embraced one of their most loved dishes with a standout takeover of the BFI IMAX, transforming the site into a bubbling pot of gravy. 

the cHALLENGE

KFC aimed to cut through the chaos of everyday advertising and bring its gravy loving brand personality to life in a bold and surprising way. They wanted to deliver something truly fun, memorable and unmistakably KFC, while sparking conversation online.

the SOLUTION

Using the creative canvas of the BFI IMAX, KFC (via Mother and Mindshare) turned the site into an oversized pot of gravy. The surreal and playful visual delivered on the brands mission to entertain and build brand awareness. The campaign quickly gained traction online, embraced by the industry and public alike for its unconventional brilliance. 

Mother’s creative approach leaned into storytelling to elevate KFC beyond a typical fast food campaign.

OUTCOMES

291k in media reach (Meltwater 2025)  

High engagement in B2B conversations on LinkedIn, including a post from Andrew Tindall (nearly 500 likes) 

The Mindshare agency team said: “There couldn’t be a more perfect and impactful site than the IMAX to showcase KFC’s Gravy in all its glory. We loved bringing this to life and transforming one of the most iconic landmarks in London into the biggest pot of gravy in the world. We were thrilled with the execution and it absolutely delivered on the brand’s mission to be famous, unmissable and unmistakably KFC.”

“All Hail Gravy”: a campaign as rich and satisfying as the product itself.