Go.Compare’s “Feel the Deal” campaign used interactive AR technology in high footfall locations to let passersby digitally wear the brand’s iconic mustache, reinforcing brand identity through fun and engagement.

the cHALLENGE

Go.Compare sought to refresh its brand narrative and increase awareness by toning down its well known mascot, Gio Compario, with the goal to demonstrate that anyone could embody the brand’s famous mustache, shifting the focus from the character itself to people’s participation. 

the SOLUTION

To achieve this, Go.Compare launched a 10 day OOH campaign utilising Ocean Brand Experience and Ocean Mixed Reality on pop up digital D6 screens. 

The campaign featured interactive AR technology that allowed passersby to digitally wear Gio Compario’s mustache. Participants could have their photos taken with the mustache and scan a QR code to download their image. They were encouraged to share their photos on Instagram, Facebook, and X (Twitter) using the hashtag #feelthedeal for a chance to win a £3,000 holiday. 

The campaign took place across five high footfall locations: 

• Battersea Power Station
• Cabot Circus, Bristol
• Bullring Centre, Birmingham
• Printworks, Manchester
• St. Enoch Centre, Glasgow 

OUTCOMES

• Approximately 600 people participated across the five locations
• The interactive nature of the campaign repositioned Go.Compare’s brand narrative, emphasising fun, inclusivity and customer engagement 

Through this creative AR execution, Go.Compare reinforced its distinctive brand identity in an entertaining and memorable way.