Garnier’s ‘Don’t Panic, Patch It!’ campaign used interactive technology across The Loop network in Battersea Power Station, a high footfall retail environment, to launch a new product, using sampling in an immersive and entertaining campaign. 

the cHALLENGE

Garnier sought to launch their new product, their Blemish Patch, and create excitement to push sales. They needed a captivating experience to fully communicate their new product to potential customers, bringing it to life. 

the SOLUTION

To achieve this, Garnier let shoppers become the stars of a real-life advert as part of their ‘Don’t Panic, Just Patch It!’ campaign. When visitors tested their new Blemish Patch product in Battersea Power Station, they could take pictures in a Garnier branded Photo Booth – this real-time, user-generated content then dominated our Loop network across the power station. 

With the opportunity to win a skincare goody bag if they posted their selfies on social media, Garnier showed how brands can use OOH and experiential to build a more engaging experience, which is perfect for social amplification. 

And if skincare wasn’t their style, visitors could also play ‘Catch & Patch’, a Pac-Man style arcade challenge with Garnier branding. 

OUTCOMES

• 2,000 samples of Garnier products handed out
• 1,000 coupons were given out
• 191 pictures taken
• 351 arcade games played

With no stock left at the end of the weekend activation, Garnier successfully kicked off their ‘Don’t Panic, Just Patch It!’ campaign. With the combination of sampling, digital, social and experiential – the campaign showed how an immersive and interactive experience can enhance audience engagement.