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The brief you’ve been waiting for
We want you to think outside the screen and push the limits of our technologies.
So far, we’ve unearthed five Cannes Lions winners and celebrated the ingenuity of countless more creatives, brands and charities across the UK and Europe.
Ready to join them? Read more below.
Past winners have gone on to win big across the world
With 6 Cannes Lion Awards being earned by winners of the Digital Creative Competition, it’s a proven springboard to international award fame.
Entries close
24th August 2024 at 5pm
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Prizes
Gold prizes
- Commercial category
£100,000 media space on chosen location(s)** - Non-Profit category
£100,000 media space on chosen location(s)** - Printworks SkyLights category
Two weeks of screen value on Printworks SkyLights**. Open to either Commercial or Non-Profit brands
Silver prizes
- Commercial category
£75,000 media space on chosen location(s)** - Non-Profit category
£75,000 media space on chosen location(s)**
Bronze prizes
- Commercial category
£50,000 media space on chosen location(s)** - Non-Profit category
£50,000 media space on chosen location(s)**
New for 2024
7 countries,
7 competitions,
1 Grand Prix
The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, Piccadilly Lights*. The Grand Prix will be judged later this year.
**Terms and conditions apply.
How to enter
For the chance to bring your idea to life on the most socially amplified communication channel, look no further than our Digital Creative Competition. Running since the start of Ocean Outdoor, it has challenged, inspired and focused the creative industry to put Digital out of home front and centre for brands, with many winners going on to achieve global recognition.
Create your concept
Develop an idea for the Commercial brand, Non-Profit brand or Printworks SkyLights categories, that best uses the DOOH medium.
Identify your locations
Design your concept for any of our cities and locations.*
Top tip
Try to network your idea. Think about how it can roll out across multiple locations – or own a destination – and what will make your campaign ultimately shareable.
*Excluding Piccadilly Lights
Ocean’s DeepScreen® templates enable stunning 3D anamorphic effects, with no need for glasses.
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
Westfield – London’s real city centres
Experiential in the UK’s top cities – Amplification of your screen activity
Vehicle Detection Technology – un-paralled roadside targeting technology
Both Data and Video Streaming networks – Live across the UK
Submit your entry
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything
from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by 5pm on 23rd August 2024 using the entry form and be sure to read the Terms & Conditions.
Location templates
To help you visualise your concept, we’ve put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily “key-able” green screens) for several of our locations. If you need any help using these files or with anything else, please get in touch.