All you need is an idea.
Our Digital Creative Competition is the brief you’ve been waiting for.
We want you to think outside the screen and push the limits of our technologies.
So far, we’ve unearthed six Cannes Lions winners and celebrated the ingenuity of countless more creatives, brands and charities across the UK and Europe.
Ready to join them? Watch the launch video and read more below.
Ocean Digital Creative Competition Launch Video
PREVIOUS WINNERS
Winners from the Competition have gone on to win big across the world.
These previous winners all went on to win at the Cannes Lions
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Microloan Foundation, “Pennies for Life”
Cannes Lion Gold (Mobile) Award, 2012
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Women’s Aid,
“Look at Me”Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
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Born Free,
“#TankFree”Cannes Lion Silver (Outdoor) Awards, 2018
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Ancestry,
“The Old Piccadilly Lights”Cannes Lion Silver (Outdoor) Awards, 2021
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The Big Issue,
“I'm here”Cannes Lion Bronze (Outdoor) Awards, 2022
This year, it’s your turn
PRIZES
We will divide Commercial, Non-Profit and Printworks SkyLights entries, and award prizes for each separately.
Gold prizes
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Commercial brand
£100,000 media space on chosen location(s)*
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Non-Profit brand
£100,000 media space on chosen location(s)*
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Printworks SkyLights NEW
Two weeks of screen value on Printworks SkyLights*. Open to either Commercial or Non-Profit brands
Silver prizes
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Commercial brand
£75,000 media space on chosen location(s)*
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Non-Profit brand
£75,000 media space on chosen location(s)*
Bronze prizes
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Commercial brand
£50,000 media space on chosen location(s)*
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Non-Profit brand
£50,000 media space on chosen location(s)*
New prize for 2024
New for 2024 – 7 countries, 7 Competitions, 1 Grand Prix
2024 sees our Digital Creative Competition align in 7 countries.
All Gold prize winners from all competitions will be judged again later this year. The winner will have an additional chance to appear on the best screens across Northern Europe and the global icon, The Piccadilly Lights**.
*Terms and conditions apply.
BE INSPIRED BY DOOH
The versatility of Digital Out of Home allows for inspiring responses to brand objectives
The evolution of DOOH facilitates use of both full motion imagery and integrated technology.
It has also taken a fundamental leap forward in its fame building potention and social shareability. This means the point of influence for DOOH is not just people in front of the screen; it extends to global eyeballs.
This is our next challenge as a medium, and this year’s competition challenge.
HOW TO ENTER
Step 1.
Create your concept
Use your imagination to develop an idea for the Commercial brand, Non-Profit brand or Printworks Skylights categories, that best uses the DOOH medium.
Step 2.
Identify your Locations
Design your concept for any of our cities and locations**
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Ocean's Cities
Digital Cities for Digital Citizens – 16 major cities across the UK
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Full Motion
The Loop and The Grid – movement gives 2.5 more memory encoding
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DeepScreen®
Ocean's DeepScreen® templates enable stunning 3D anamorphic effects, with no need for glasses.
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National Roadside
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
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Retail
Westfield – London’s real city centres
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Experiential
Experiential in the UK’s top cities – Amplification of your screen activity
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VDT
Vehicle Detection Technology – un-paralled roadside targeting technology
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Augmented Reality
Whether it's triggering Mobile AR or presenting and On-Screen "mirror" experience, Augmented Reality and DOOH work brilliantly together.
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Live Streaming
Both Data and Video Streaming networks – Live across the UK
Top Tip
Try to network your idea. Think about how it can roll out across multiple locations - or own a destination - and what will make your campaign shareable.
**Excluding Piccadilly Lights
Step 3.
Submit your entry
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by 5pm on 23rd August 2024 using the Entry form and be sure to read the Terms & Conditions.
Location templates
To help you visualise your concept, we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or with anything else please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)