details of last year's competition can be found below.
Now in its 12th Year, the competition has challenged, inspired and focused the industry to redefine human engagement using Digital Out of Home, many winners going on to achieve global recognition.
With screens positioned at the heart of creativity and impact, the competition has facilitated the use of the world’s greatest stages and technologies, framed Sustainability messaging, brought together complementary advertising platforms, and housed content, delivering an unprecedented opportunity to optimise brand messaging.
The How to Enter video explains everything you need to know get started.
Cannes Lion Gold (Mobile) Award, 2012
Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
Cannes Lion Silver (Outdoor) Awards, 2018
Cannes Lion Silver (Outdoor) Awards, 2021
It’s journey has seen the essential emotional impact of digital out of home quantified, and its evolution facilitates use of both full motion imagery and integrated technology.
In the last 12 months the medium has taken a fundamental leap forward in its fame, its power and its potential for brands. Once simply an effective OOH communication platform warranting huge success for brands; now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
Watch the How to Enter video above and check out the Creative Inspiration page.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights
Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by the deadline of 5pm on the 10th September 2021 using the Entry Form below, and be sure to read the Terms & Conditions
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
£100,000 media space on chosen location(s)*
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*
*Terms and conditions apply.
Ali Maccallum
CEO,
Kinetic
Andrew Warren
Managing Partner,
Feref
Chris Daines
Managing Director, Media Investment ,
Dentsu UK
Chris Lynham
Head of Media & Client Operations, UK/Europe,
URW
Chris Marjoram
Managing Director, UK & Europe,
Rapport
Christopher Kenna
CEO + Founder,
Brand Advance
Derek Manns
Commercial Media Director,
Landsec
Ete Davies
CEO,
Engine
Gill Reid
Partner - Head of Out of Home,
Mediacom
James Copley
UK CEO,
Talon
Jim Dyer
Product Marketing Manager,
Sega
Jo Wallace
Creative Director,
Wunderman Thompson
Mat Goff
CEO,
Adam & Eve DDB
Rowena Williams
Head of UK Brand Campaigns,
HSBC
Susie Thompson
Media & Communications Director,
Coty UK
Tom Whiteside
UK Sponsorship Lead,
Toyota GB
Tom Wilkinson
Head of Innovation,
Spark Foundry
Vicky Fox
Chief Planning Officer,
OMD
Sorry, entries are closed for this year's competition.