details of last year's competition can be found below.
Now in its 12th Year, the competition has challenged, inspired and focused the industry to redefine human engagement using Digital Out of Home, many winners going on to achieve global recognition.
With screens positioned at the heart of creativity and impact, the competition has facilitated the use of the world’s greatest stages and technologies, framed Sustainability messaging, brought together complementary advertising platforms, and housed content, delivering an unprecedented opportunity to optimise brand messaging.
Cannes Lion Gold (Mobile) Award, 2012
Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
Cannes Lion Silver (Outdoor) Awards, 2018
Cannes Lion Silver (Outdoor) Awards, 2021
It’s journey has seen the essential emotional impact of digital out of home quantified, and its evolution facilitates use of both full motion imagery and integrated technology.
In the last 12 months the medium has taken a fundamental leap forward in its fame, its power and its potential for brands. Once simply an effective OOH communication platform warranting huge success for brands; now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
£100,000 media space on chosen location(s)*
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*
Managing Partner, Feref
Managing Director, Media Investment , Dentsu UK
Head of Media & Client Operations, UK/Europe, URW
Managing Director, UK & Europe, Rapport
CEO + Founder, Brand Advance
Commercial Media Director, Landsec
Partner - Head of Out of Home, Mediacom
UK CEO, Talon
Product Marketing Manager, Sega
Creative Director, Wunderman Thompson
CEO, Adam & Eve DDB
Head of UK Brand Campaigns, HSBC
Media & Communications Director, Coty UK
UK Sponsorship Lead, Toyota GB
Head of Innovation, Spark Foundry
Chief Planning Officer, OMD