The Competiton is over for 2018 and entries are now closed
Check out the 2018 results
For almost a decade, The Ocean Digital Creative Competition has challenged creative thinking within the all screen market, inspiring the industry to put digital out of home front of mind whilst continuously raising the bar of what is possible.
The competition has become a platform for brands to succeed using Digital Out of Home at Global Award ceremonies including Cannes Lions, by revealing new creative concepts specific to the medium, and aligning creative minds on the opportunities digital out of home delivers alongside other progressive platforms and content channels.
Create something #OOHmazing! Simple and effective Creativity on globally recognised platforms!
The Judging Panel
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Aaron Goldring
Executive Creative Director, Partners Andrews Aldridge -
Adrian Cotterill
Editor in Chief, Daily DOOH -
Ann Wixley
Executive Creative Director, Wavermaker UK -
Chris Marjoram
Managing Director, Rapport -
Claire Kimber
Head of Strategy, Rapport -
Dominic Murray
Group Creative Account Director, Kinetic -
Emma Gardner
Managing Partner, Elvis -
Gareth Orr
Managing Partner, Head of OMD Create, OMD -
Glen Wilson
Managing Director, Posterscope -
Jacob Björdal & Jim Nilsson
Senior Creatives, McCann London -
James Copley
Managing Director , Talon -
Jay Young
Creative Solutions Director, Talon -
Nick Halas
Head of Data & Innovation, Posterscope -
Nina Taylor
Creative Director, OgilvyOne Worldwide -
Sam Gibbs
Emerging Technologies Director, Grey London -
Stuart Taylor
CEO , Kinetic -
Tim Bleakley
CEO, Ocean
Previous winner:
Born Free #TankFree.
“Sometimes the most powerful way to get a problem across to people is simply to show it to them in a way that’s hard to ignore. Creating life sized orcas, in digital screens the same size as the tanks that many orcas are kept in, allowed us to do just that.”
Steve Hawthorne, creative director at WCRS
WCRS's 2016 winning entry for Born Free.
The case study for the resulting campaign.
All you need is an idea
The versatility of Digital Out of Home allows for inspiring responses to brand objectives.
We want to see your digital out of home idea. And if you win we will make it happen!
The competition offers opportunities across multiple environments, stand out formats across the UK.
Just think of a brand, think of a digital out of home solution – and enter now! You can be a commercial brand or a charity, it doesn’t matter… All you need is an idea.
The How to Enter video explains everything you need to know get started.
Extra Prize for 2018
In 2018, Ocean has launched Ocean for Oceans
This year we have a special category aimed at asking brands to challenge
their behavior around the health of the Oceans or who want to promote their
brand's Ocean eco-credentials.
Whether you be a car, soft drink, fashion, financial brand or whatever and whatever the size of your business – if you have an idea about engaging with public on a plastic or ocean health issues – we want to hear it.
Does your brand have a way to raise awareness of this global problem?
There will be a separate exclusive prize that can help to bring this wider cause to life, so have a think – All you need is an idea!
Ocean's chosen charity, The Marine Conservation Society, will help us in judging the best idea and the winning idea will appear around the street of the UK in 2019.
How to Enter
Step 1. Create your concept
Watch the how to enter video above and check out the Creative Inspiration page.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Step 2. Identify your locations
Design your concept for any of Ocean’s UK network of Digital locations (excluding Piccadilly Lights)
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National Roadside
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
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Full Motion
The Loop and The Grid – movement gives 2.5 more memory encoding
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Retail
Westfield – London’s real city centres
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Experiential
Experiential in the UK’s top 3 cities – Amplification of your screen activity
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VDT
Vehicle Detection Technology – un-paralled roadside targeting technology
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LookOut
Facial Detection Technology – multiple variables of targeting your key individuals
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WiFi
SimplyFi WiFi network – amplified engagement
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Live Streaming
Both Data and Video Streaming networks – Live across the UK
Top Tip
Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!
Step 3. Submit your entry
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by the extended deadline of 5pm on the 7th September using the Entry Form below, and be sure to read the Terms & Conditions
Location Templates
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
Prizes
We divide Charity and Brand entries and awarding prizes for each separately.
1st Prizes
Brand, Charity & Ocean for Oceans
£100,000 media space on chosen location(s)*
2nd Prizes
Brand & Charity
£75,000 media space on chosen location(s)*
3rd Prizes
Brand & Charity
£50,000 media space on chosen location(s)*
*Terms and conditions apply
Entry Form
Sorry, entries are closed for this year's competition.