For a chance to use the most amplified communication channel of the last year, and the fastest growing advertising platform of the last decade, look no further than digital out of home and The Ocean Digital Creative Competition.


Now in its 12th Year, the competition has challenged, inspired and focused the industry to redefine human engagement using Digital Out of Home, many winners going on to achieve global recognition.

With screens positioned at the heart of creativity and impact, the competition has facilitated the use of the world’s greatest stages and technologies, framed Sustainability messaging, brought together complementary advertising platforms, and housed content, delivering an unprecedented opportunity to optimise brand messaging.


All you need is an idea

The How to Enter video explains everything you need to know get started.

Winners from the Ocean Digital Creative Competition have gone on to win big across the world.

These previous winners all went on to win at the Cannes Lions!


  • Microloan Foundation, “Pennies for Life”

    Cannes Lion Gold (Mobile) Award, 2012

    Read more

  • Women’s Aid,
    “Look at Me”

    Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015

    Read more

  • Born Free,
    “#TankFree”

    Cannes Lion Silver (Outdoor) Awards, 2018

    Read more

  • Ancestry,
    “The Old Piccadilly Lights”

    Cannes Lion Silver (Outdoor) Awards, 2021

    Read more

This year, it’s your turn

Be Inspired by DOOH

The versatility of Digital Out of Home allows for inspiring responses to brand objectives


It’s journey has seen the essential emotional impact of digital out of home quantified, and its evolution facilitates use of both full motion imagery and integrated technology.

In the last 12 months the medium has taken a fundamental leap forward in its fame, its power and its potential for brands. Once simply an effective OOH communication platform warranting huge success for brands; now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.


This is our next challenge as a medium, and this year’s competition challenge


2019 winners Plastic Soup linked the user's phone to the screen to play the game Lovehoney used contextually relevant messaging during 2020 Ancestry recreated the Old Piccadilly Lights Lego used no-touch Haptics Technology to allow interactivity with screens Lego used no-touch Haptics Technology to allow interactivity with screens
How To Enter

Step 1.
CREATE YOUR CONCEPT

Watch the How to Enter video above and check out the Creative Inspiration page.

Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium


Step 2.
IDENTIFY YOUR LOCATIONS

Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights

Top Tip

Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!


Step 3.
SUBMIT YOUR ENTRY

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by the deadline of 5pm on the 10th September 2021 using the Entry Form below, and be sure to read the Terms & Conditions

LOCATION TEMPLATES

To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch

Browse Photoshop Templates (Dropbox)

Browse Footage (Dropbox)

Prizes

We divide Charity and Brand entries and award prizes for each separately.

FIRST PRIZES

Brand & Charity

£100,000 media space on chosen location(s)*

SECOND PRIZES

Brand & Charity

£75,000 media space on chosen location(s)*

THIRD PRIZES

Brand & Charity

£50,000 media space on chosen location(s)*

*Terms and conditions apply.

  • Ali Maccallum
    CEO, Kinetic

  • Andrew Warren
    Managing Partner, Feref

  • Chris Daines
    Managing Director, Media Investment , Dentsu UK

  • Chris Lynham
    Head of Media & Client Operations, UK/Europe, URW

  • Chris Marjoram
    Managing Director, UK & Europe, Rapport

  • Christopher Kenna
    CEO + Founder, Brand Advance

  • Derek Manns
    Commercial Media Director, Landsec

  • Ete Davies
    CEO, Engine

  • Gill Reid
    Partner - Head of Out of Home, Mediacom

  • James Copley
    UK CEO, Talon

  • Jim Dyer
    Product Marketing Manager, Sega

  • Jo Wallace
    Creative Director, Wunderman Thompson

  • Mat Goff
    CEO, Adam & Eve DDB

  • Rowena Williams
    Head of UK Brand Campaigns, HSBC

  • Susie Thompson
    Media & Communications Director, Coty UK

  • Tom Whiteside
    UK Sponsorship Lead, Toyota GB

  • Tom Wilkinson
    Head of Innovation, Spark Foundry

  • Vicky Fox
    Chief Planning Officer, OMD

Terms & Conditions

For the full details click here

Entry Form

Sorry, entries are closed for this year's competition.

Questions?

Any questions, please email us