Check out the 2019 winners
The competition has become a platform for global success using digital out of home, including the Cannes Lions, by revealing new creative concepts specific to the medium and placing screens at the heart of creativity.
Simple and effective creativity on globally recognised platforms.
The versatility of Digital Out of Home allows for inspiring responses to brand objectives.
The competition offers opportunities across multiple cities, environments and stand-out formats across the UK.
Just think of a brand, think of a digital out of home solution – and enter now! You can be a commercial brand or a charity, it doesn’t matter… All you need is an idea.
The How to Enter video explains everything you need to know get started.
Alastair Cole
Director of Creative Technology, Engine Group
Alistair MacCallum
CEO, Kinetic UK
Alison King
Creative Lead, Wavemaker
Andy Corcoran
Managing Partner, Creative Services, Universal McCann
Chris Lynham
Head of Media and Client Operations UK/Europe, URW
Chris Marjoram
Managing Director, UK & Europe, Rapport
Christine Baldwin
Head of Portfolio Management, London, Landsec
Claire Beale
Global Editor in Chief, Campaign
Claire Kimber
Group Innovation Director, Posterscope
Derek Manns
Digital Advertising Manager, Landsec
Gill Reid
Partner – Head of Out of Home, Mediacom
Glen Wilson
Managing Director, Posterscope
Jaie Genadt
UK Chief Technology Officer, Momentum
James Byard
Head of Kinetic Active, Kinetic
Jay Young
Head of Creative Solutions, Talon
Jo Wallace
Creative Director, J Walter Thompson, London
Niall Wilson
Head of M&KE, M&C Saatchi
Richard Atkins
Head of Digital production, BBH
Richard Sunderland
Chairman & CEO, Heavenly
Sophie Pemberton
Strategy Director, Talon
You can enter across all of the UK cities.
Ocean’s Digital Cities for Digital Citizens proposition lends itself perfectly for opportunities to be nationwide, or specific and tailored to different cities - it isn’t just London.. the opportunities are there.*
An exclusive chance to be THE brand or charity on the Piccadilly Lights! The winning brand or charity can dominate the screen for a 30 minute period.
Your idea can use any of the listed technology**:
Ocean partners Landsec will also help us judge this category of entry this year.
** All ideas are subject to the existing terms and conditions around category exclusivity, landlord approval, and must comply with Piccadilly Lights security protocols. Please check
We have a special category aimed at asking brands to challenge their behaviour around the health of the Oceans or who want to promote their brand's Ocean eco-credentials. Ocean's chosen charity, The Marine Conservation Society, will help us in judging the best idea.
If you have an idea about engaging with public on a plastic or ocean health issues – we want to hear it.
There will be a separate exclusive prize that can help to bring this wider cause to life.
Women’s Aid case study video
Grand prix winner of the decade
Earlier this month Ocean announced the winner of the public vote for the Grand Prix Winner of the Decade.
The epitome of what this competition was and still is all about - taking unique digital out of home screens in key locations, and identifying integrated technology to tell a brand story so important and impactful.
The entry went on to win 29 global awards including Gold and Silver at Cannes in its year.
Watch the How to Enter video above and check out the Creative Inspiration page.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights
Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by the extended deadline of of 5pm on the 6th September using the Entry Form below, and be sure to read the Terms & Conditions
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
We divide Charity and Brand entries and award prizes for each separately.
£100,000 media space on chosen location(s)*
Opportunity for a one-off Domination of the screen**
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*
*Terms and conditions apply. **Terms and conditions apply
Sorry, entries are closed for this year's competition.