Now in its 14th Year, the competition has challenged, inspired and focused the industry to put Digital Out of Home front and centre for brands, many winners going on to achieve global recognition.
With DOOH screens at the heart of the creativity, the competition has facilitated the use of the world’s greatest stages and technologies to bring together complementary advertising platforms to deliver an unprecedented opportunity to optimise brand messaging.
Ocean’s evolution of the digital out of home channel facilitates the use of screens that form part of the social infrastructure of cities; the opportunity spans full motion imagery, integrated technology and experiential spaces, to deliver emotionally engaging campaigns and a platform for stand out creative ideas for brands.
It has also taken a fundamental leap in its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands to live audiences, it is now also a platform that delivers extensive amplification across social media, becoming a brand’s social content. The point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs as a result. And all because digital out of home was at the heart of the creative idea.
Cannes Lion Gold (Mobile) Award, 2012
Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
Cannes Lion Silver (Outdoor) Awards, 2018
Cannes Lion Silver (Outdoor) Awards, 2021
Cannes Lion Bronze (Outdoor) Awards, 2022
Watch the story behind Forever Beta’s winning idea for The Big Issue, brought to life by the Competition
The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.
It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
Use your imagination to develop an idea for your charity or commercial brand that best uses the Digital Out of Home medium
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
£100,000 media space on chosen location(s)*
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*
Managing Director, Havas
UK Sponsorship Lead, Toyota
Managing Partner, Strategy, Goodstuff
Chief Operating Officer, EMEA, Dentsu Creative
Managing Director, Mindshare UK
Creative Director, Saatchi & Saatchi
VP Brand and Content Marketing, Paramount+
Managing Director, Talon
Chief Client Officer, Kinetic
Head of OOH, Publicis Media UK
Global Head of Strategy & Growth, rapport
CEO, Electric Glue
Head of Out-of-Home, UK & International, Goodstuff
Creative Director, House 337
Head of Experience Production & Partner, BBH
Managing Director, Posterscope
Creative Director, 23red
MD of Ocean Labs, Ocean
Group Creative Director, Ocean
Helen Haines (Chair)
Head of Brand & Events – Ocean Group, Ocean