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For a chance to use the most amplified communication channel of the last year, and the fastest growing advertising platform of the last decade, look no further than digital out of home and The Ocean Digital Creative Competition.

Now in its 13th Year, the competition has challenged, inspired and focused the industry to put Digital Out of Home front and centre for brands, many winners going on to achieve global recognition.

With screens at the heart of creativity, the competition has facilitated the use of the world’s greatest stages and technologies, and brought together complementary advertising platforms, housed content, and delivered an unprecedented opportunity to optimise brand messaging.

All you need is an idea

The How to Enter video explains everything you need to know get started.

Winners from the Ocean Digital Creative Competition have gone on to win big across the world.

These previous winners all went on to win at the Cannes Lions!

Microloan Foundation, “Pennies for Life”

Cannes Lion Gold (Mobile) Award, 2012

Read more
Women’s Aid,
“Look at Me”

Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015

Read more
Born Free,
“#TankFree”

Cannes Lion Silver (Outdoor) Awards, 2018

Read more
Ancestry,
“The Old Piccadilly Lights”

Cannes Lion Silver (Outdoor) Awards, 2021

Read more
The Big Issue,
“I'm here”

Cannes Lion Bronze (Outdoor) Awards, 2022

Read more

This year, it’s your turn

Watch the story behind Forever Beta’s winning idea for The Big Issue, brought to life by the Competition

The versatility of Digital Out of Home allows for inspiring responses to brand objectives

The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.

It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.

This is our next challenge as a medium, and this year’s competition challenge

2019 winners Plastic Soup linked the user's phone to the screen to play the game

Lovehoney used contextually relevant messaging during 2020

Ancestry recreated the Old Piccadilly Lights

Lego used no-touch Haptics Technology to allow interactivity with screens

Step 1.
CREATE YOUR CONCEPT

Watch the How to Enter video above and check out the Creative Inspiration page.

Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium

Step 2.
IDENTIFY YOUR LOCATIONS

Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights

Piccadilly Lights
The Piccadilly Lights – The global advertising icon
Ocean's Cities
Digital Cities for Digital Citizens – 12 main cities across the UK
Full Motion
The Loop and The Grid – movement gives 2.5 more memory encoding
National Roadside
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
Retail
Westfield – London’s real city centres
Experiential
Experiential in the UK’s top cities – Amplification of your screen activity
VDT
Vehicle Detection Technology – un-paralled roadside targeting technology
LookOut
Facial Detection Technology – multiple variables of targeting your key individuals
WiFi
SimplyFi WiFi network – amplified engagement
Live Streaming
Both Data and Video Streaming networks – Live across the UK

Top Tip

Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each. Also, think about what will make your campaign shareable!

Step 3.
SUBMIT YOUR ENTRY

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by the EXTENDED deadline of 5pm on the 9th September 2022 using the Entry Form below, and be sure to read the Terms & Conditions

LOCATION TEMPLATES

To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch

Browse Photoshop Templates (Dropbox)

Browse Footage (Dropbox)