The competition has become a platform for brands to succeed using Digital Out of Home at Global Award ceremonies including Cannes Lions, by revealing new creative concepts specific to the medium, and aligning creative minds on the opportunities digital out of home delivers alongside other progressive platforms and content channels.
Create something #OOHmazing! Simple and effective Creativity on globally recognised platforms!
Steve Hawthorne, creative director at WCRS
WCRS's 2016 winning entry for Born Free.
The case study for the resulting campaign.
The versatility of Digital Out of Home allows for inspiring responses to brand objectives. We want to see your idea. And if you win we will make it happen! The competition offers opportunities across multiple environments, stand out formats across the UK.
Ideas will be segmented by Charity or Brand.
The How to Enter video explains everything you need to know get started.
As our dedicated charity focus, we have partnered with the Marine Conservation Society in the fight to promote the importance of removing plastic from the Ocean. This is a global problem requiring a global response.
read more at www.oceanforoceans.com
Does your brand have a way to raise awareness of this global problem, or align with a specific charity?
There will be a separate exclusive prize that can help to bring this wider cause to life, so have a think – All you need is an idea!
Watch the how to enter video above and check out the Creative Inspiration page.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Design your concept for any of Ocean’s UK network of Digital locations (excluding Piccadilly Lights)
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
The Loop and The Grid – movement gives 2.5 more memory encoding
Westfield – London’s real city centres
Experiential in the UK’s top 3 cities – Amplification of your screen activity
Vehicle Detection Technology – un-paralled roadside targeting technology
Facial Detection Technology – multiple variables of targeting your key individuals
SimplyFi WiFi network – amplified engagement
Both Data and Video Streaming networks – Live across the UK
Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by 5pm on the 24th August using the Entry Form below, and be sure to read the Terms & Conditions
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Download Photoshop Templates (858 MB)
Browse Footage (Dropbox)
We divide Charity and Brand entries and awarding prizes for each separately.
£100,000 media space on chosen location(s)*
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*
*Terms and conditions apply
