The Competiton is over for 2019

Details of the 2021 Competition will be announced shortly

For the last decade, the Ocean Digital Creative Competition has challenged screen-led creative thinking, inspiring the industry to redefine human engagement using Digital Out of Home.

The competition has become a platform for global success using digital out of home, including the Cannes Lions, by revealing new creative concepts specific to the medium and placing screens at the heart of creativity.

Simple and effective creativity on globally recognised platforms.

All you need is an idea and if you win we will make it happen!

The versatility of Digital Out of Home allows for inspiring responses to brand objectives.

The competition offers opportunities across multiple cities, environments and stand-out formats across the UK.

Just think of a brand, think of a digital out of home solution – and enter now! You can be a commercial brand or a charity, it doesn’t matter… All you need is an idea.

The How to Enter video explains everything you need to know get started.

THE 2019

  • Alastair Cole

    Director of Creative Technology, Engine Group

  • Alistair MacCallum

    CEO, Kinetic UK

  • Alison King

    Creative Lead, Wavemaker

  • Andy Corcoran

    Managing Partner, Creative Services, Universal McCann

  • Chris Lynham

    Head of Media and Client Operations UK/Europe, URW

  • Chris Marjoram

    Managing Director, UK & Europe, Rapport

  • Christine Baldwin

    Head of Portfolio Management, London, Landsec

  • Claire Beale

    Global Editor in Chief, Campaign

  • Claire Kimber

    Group Innovation Director, Posterscope

  • Derek Manns

    Digital Advertising Manager, Landsec

  • Gill Reid

    Partner – Head of Out of Home, Mediacom

  • Glen Wilson

    Managing Director, Posterscope

  • Jaie Genadt

    UK Chief Technology Officer, Momentum

  • James Byard

    Head of Kinetic Active, Kinetic

  • Jay Young

    Head of Creative Solutions, Talon

  • Jo Wallace

    Creative Director, J Walter Thompson, London

  • Niall Wilson

    Head of M&KE, M&C Saatchi

  • Richard Atkins

    Head of Digital production, BBH

  • Richard Sunderland

    Chairman & CEO, Heavenly

  • Sophie Pemberton

    Strategy Director, Talon

The scope of the competition is broad, opening up the exclusive creative platforms available to brands.

You can enter across all of the UK cities.

Ocean’s Digital Cities for Digital Citizens proposition lends itself perfectly for opportunities to be nationwide, or specific and tailored to different cities - it isn’t just London.. the opportunities are there.*

For the first time EVER you can also enter an idea for the world renowned Piccadilly Lights**

An exclusive chance to be THE brand or charity on the Piccadilly Lights! The winning brand or charity can dominate the screen for a 30 minute period.

Your idea can use any of the listed technology**:

  • Full Motion – The opportunity for unique moving image on a world stage
  • Augmented Reality – Zoomed out audience camera with graphic overlay to create an immersive shared experience
  • Live data – weather conditions, sports scores, trends etc
  • Live video streaming – share live action from an event or even another location. requires 60 second delay
  • Wi-Fi – bespoke SSID to host a voucher, content or directions to store
  • Mobile Gamification – interactive games using your phone to control the screen.

Ocean partners Landsec will also help us judge this category of entry this year.

** All ideas are subject to the existing terms and conditions around category exclusivity, landlord approval, and must comply with Piccadilly Lights security protocols. Please check


We have a special category aimed at asking brands to challenge their behaviour around the health of the Oceans or who want to promote their brand's Ocean eco-credentials. Ocean's chosen charity, The Marine Conservation Society, will help us in judging the best idea.

If you have an idea about engaging with public on a plastic or ocean health issues – we want to hear it.

There will be a separate exclusive prize that can help to bring this wider cause to life.

Women’s Aid case study video

Previous Winner:
"Look at Me" for Women’s Aid by Engine

Grand prix winner of the decade

Earlier this month Ocean announced the winner of the public vote for the Grand Prix Winner of the Decade.

The epitome of what this competition was and still is all about - taking unique digital out of home screens in key locations, and identifying integrated technology to tell a brand story so important and impactful.

The entry went on to win 29 global awards including Gold and Silver at Cannes in its year.

View last year’s winners

How To Enter

Step 1.

Watch the How to Enter video above and check out the Creative Inspiration page.

Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium

Step 2.

Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights

Top Tip

Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!

Step 3.

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by the extended deadline of of 5pm on the 6th September using the Entry Form below, and be sure to read the Terms & Conditions


To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch

Browse Photoshop Templates (Dropbox)

Browse Footage (Dropbox)


We divide Charity and Brand entries and award prizes for each separately.


Brand, Charity & Ocean for Oceans

£100,000 media space on chosen location(s)*

New for 2019

Piccadilly Lights

Opportunity for a one-off Domination of the screen**


Brand & Charity

£75,000 media space on chosen location(s)*


Brand & Charity

£50,000 media space on chosen location(s)*

*Terms and conditions apply. **Terms and conditions apply

Terms & Conditions

For the full details click here

Entry Form

Sorry, entries are closed for this year's competition.


Any questions, please email us