Now in its 13th Year, the competition has challenged, inspired and focused the industry to put Digital Out of Home front and centre for brands, many winners going on to achieve global recognition.
With screens at the heart of creativity, the competition has facilitated the use of the world’s greatest stages and technologies, and brought together complementary advertising platforms, housed content, and delivered an unprecedented opportunity to optimise brand messaging.
Cannes Lion Gold (Mobile) Award, 2012
Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
Cannes Lion Silver (Outdoor) Awards, 2018
Cannes Lion Silver (Outdoor) Awards, 2021
Cannes Lion Bronze (Outdoor) Awards, 2022
Watch the story behind Forever Beta’s winning idea for The Big Issue, brought to life by the Competition
The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.
It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
Watch the How to Enter video above and check out the Creative Inspiration page.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights
Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each. Also, think about what will make your campaign shareable!
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by the EXTENDED deadline of 5pm on the 9th September 2022 using the Entry Form below, and be sure to read the Terms & Conditions
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
£100,000 media space on chosen location(s)*
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*
Chief Creative Officer, M&C Saatchi
Head of Media & Client Operations, UK/Europe, URW
Creative Director, VMLY&R
Commercial Media Director, Landsec
Global Head of Innovation, Kinetic
EMEA Chief Operating Officer, Dentsu Creative
Managing Partner and Head of OMD Create, OMD
ECD, Mccann Manchester
Work and Inspiration Editor, Campaign
Chief Client Officer, Grand Visual
Group Innovation Director, Posterscope
Director of Marketing, Canary Wharf
Joint Managing Director, UK, Ocean Outdoor
Chief Sales & Marketing Officer, Talon
Joint ECD, Dentsu Creative
Head of Experience Production, BBH
Group Innovation Director, PHD
Creative Director & Partner, BBH
For the full details click here
Sorry, entries are closed for this year's competition.
Any questions, please email us