Entries are now closed

You can register for The Awards Ceremony and see who'll take the prizes

For a chance to use the most amplified communication channel of the last year, and the fastest growing advertising platform of the last decade, look no further than digital out of home and The Ocean Digital Creative Competition.

Now in its 13th Year, the competition has challenged, inspired and focused the industry to put Digital Out of Home front and centre for brands, many winners going on to achieve global recognition.

With screens at the heart of creativity, the competition has facilitated the use of the world’s greatest stages and technologies, and brought together complementary advertising platforms, housed content, and delivered an unprecedented opportunity to optimise brand messaging.

All you need is an idea

The How to Enter video explains everything you need to know get started.

Winners from the Ocean Digital Creative Competition have gone on to win big across the world.

These previous winners all went on to win at the Cannes Lions!

  • Microloan Foundation, “Pennies for Life”

    Cannes Lion Gold (Mobile) Award, 2012

    Read more

  • Women’s Aid,
    “Look at Me”

    Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015

    Read more

  • Born Free,

    Cannes Lion Silver (Outdoor) Awards, 2018

    Read more

  • Ancestry,
    “The Old Piccadilly Lights”

    Cannes Lion Silver (Outdoor) Awards, 2021

    Read more

  • The Big Issue,
    “I'm here”

    Cannes Lion Bronze (Outdoor) Awards, 2022

    Read more

This year, it’s your turn

Watch the story behind Forever Beta’s winning idea for The Big Issue, brought to life by the Competition

Be Inspired by DOOH

The versatility of Digital Out of Home allows for inspiring responses to brand objectives

The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.

It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.

This is our next challenge as a medium, and this year’s competition challenge

2019 winners Plastic Soup linked the user's phone to the screen to play the game Lovehoney used contextually relevant messaging during 2020 Ancestry recreated the Old Piccadilly Lights Lego used no-touch Haptics Technology to allow interactivity with screens Lego used no-touch Haptics Technology to allow interactivity with screens
How To Enter

Step 1.

Watch the How to Enter video above and check out the Creative Inspiration page.

Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium

Step 2.

Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights

Top Tip

Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each. Also, think about what will make your campaign shareable!

Step 3.

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by the EXTENDED deadline of 5pm on the 9th September 2022 using the Entry Form below, and be sure to read the Terms & Conditions


To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch

Browse Photoshop Templates (Dropbox)

Browse Footage (Dropbox)


We divide Charity and Brand entries and award prizes for each separately.


Brand & Charity

£100,000 media space on chosen location(s)*


Brand & Charity

£75,000 media space on chosen location(s)*


Brand & Charity

£50,000 media space on chosen location(s)*

*Terms and conditions apply.

  • Ali Maccallum
    CEO, Kinetic

  • Ben Golik
    Chief Creative Officer, M&C Saatchi

  • Chris Lynham
    Head of Media & Client Operations, UK/Europe, URW

  • Chris Marjoram
    CEO, Rapport

  • Dayoung Yun
    Creative Director, VMLY&R

  • Derek Manns
    Commercial Media Director, Landsec

  • Dominic Murray
    Global Head of Innovation, Kinetic

  • Ete Davis
    EMEA Chief Operating Officer, Dentsu Creative

  • Gareth Orr
    Managing Partner and Head of OMD Create, OMD

  • Imogen Tazzyman
    ECD, Mccann Manchester

  • Imogen Watson
    Work and Inspiration Editor, Campaign

  • Jay Young
    Chief Client Officer, Grand Visual

  • Katy Hindley
    Group Innovation Director, Posterscope

  • Leanne Peters
    Director of Marketing, Canary Wharf

  • Phil Hall
    Joint Managing Director, UK, Ocean Outdoor

  • Sarah Parkes
    Chief Sales & Marketing Officer, Talon

  • Sue Higgs
    Joint ECD, Dentsu Creative

  • Susan Liu
    Head of Experience Production, BBH

  • Tom Curtis
    ECD, Mediacom

  • Tom Mackenzie
    Group Innovation Director, PHD

  • Uche Ezugwu
    Creative Director & Partner, BBH

Terms & Conditions

For the full details click here

Entry Form

Sorry, entries are closed for this year's competition.


Any questions, please email us