For almost a decade, The Ocean Digital Creative Competition has challenged creative thinking within the all screen market, inspiring the industry to put digital out of home front of mind whilst continuously raising the bar of what is possible.

The competition has become a platform for brands to succeed using Digital Out of Home at Global Award ceremonies including Cannes Lions, by revealing new creative concepts specific to the medium, and aligning creative minds on the opportunities digital out of home delivers alongside other progressive platforms and content channels.

Create something #OOHmazing! Simple and effective Creativity on globally recognised platforms!

Previous winner:

Born Free #TankFree.

“Sometimes the most powerful way to get a problem across to people is simply to show it to them in a way that’s hard to ignore. Creating life sized orcas, in digital screens the same size as the tanks that many orcas are kept in, allowed us to do just that.”

Steve Hawthorne, creative director at WCRS

Read the case study 

WCRS's 2016 winning entry for Born Free.

The case study for the resulting campaign.

All you need is an idea

The versatility of Digital Out of Home allows for inspiring responses to brand objectives. We want to see your idea. And if you win we will make it happen! The competition offers opportunities across multiple environments, stand out formats across the UK.

Ideas will be segmented by Charity or Brand.

The How to Enter video explains everything you need to know get started.

New Prize for 2018

In 2018, Ocean has launched Ocean for Oceans

As our dedicated charity focus, we have partnered with the Marine Conservation Society in the fight to promote the importance of removing plastic from the Ocean. This is a global problem requiring a global response.


Does your brand have a way to raise awareness of this global problem, or align with a specific charity?

There will be a separate exclusive prize that can help to bring this wider cause to life, so have a think – All you need is an idea!

How to Enter

Step 1. Create your concept

Watch the how to enter video above and check out the Creative Inspiration page.

Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium

Step 2. Identify your locations

Design your concept for any of Ocean’s UK network of Digital locations (excluding Piccadilly Lights)

Top Tip

Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!

Step 3. Submit your entry

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by 5pm on the 24th August using the Entry Form below, and be sure to read the Terms & Conditions

Location Templates

To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch

Download Photoshop Templates (858 MB)

Browse Footage (Dropbox)


We divide Charity and Brand entries and awarding prizes for each separately.

1st Prizes
Brand, Charity & Ocean for Oceans

£100,000 media space on chosen location(s)*

2nd Prizes
Brand & Charity

£75,000 media space on chosen location(s)*

3rd Prizes
Brand & Charity

£50,000 media space on chosen location(s)*

*Terms and conditions apply

Terms & Conditions

For the full details click here

Entry Form

When you're ready to enter click here


Any questions, please email us