For a chance to use the most amplified communication channel of the last year, and the fastest growing advertising platform of the last decade, look no further than digital out of home and The Ocean Digital Creative Competition.
Now in its 12th Year, the competition has challenged, inspired and focused the industry to redefine human engagement using Digital Out of Home, many winners going on to achieve global recognition.
With screens positioned at the heart of creativity and impact, the competition has facilitated the use of the world’s greatest stages and technologies, framed Sustainability messaging, brought together complementary advertising platforms, and housed content, delivering an unprecedented opportunity to optimise brand messaging.
All you need is an idea
The How to Enter video explains everything you need to know get started.
Winners from the Ocean Digital Creative Competition have gone on to win big across the world.
These previous winners all went on to win at the Cannes Lions!
-
Microloan Foundation, “Pennies for Life”
Cannes Lion Gold (Mobile) Award, 2012
-
Women’s Aid,
“Look at Me”Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
-
Born Free,
“#TankFree”Cannes Lion Silver (Outdoor) Awards, 2018
-
Ancestry,
“The Old Piccadilly Lights”Cannes Lion Silver (Outdoor) Awards, 2021
This year, it’s your turn
The versatility of Digital Out of Home allows for inspiring responses to brand objectives
It’s journey has seen the essential emotional impact of digital out of home quantified, and its evolution facilitates use of both full motion imagery and integrated technology.
In the last 12 months the medium has taken a fundamental leap forward in its fame, its power and its potential for brands. Once simply an effective OOH communication platform warranting huge success for brands; now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
This is our next challenge as a medium, and this year’s competition challenge
Step 1.
CREATE YOUR CONCEPT
Watch the How to Enter video above and check out the Creative Inspiration page.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Step 2.
IDENTIFY YOUR LOCATIONS
Design your concept for any of Ocean’s Cities and Locations, including the Piccadilly Lights
-
Piccadilly Lights
The Piccadilly Lights – The global advertising icon
-
Ocean's Cities
Digital Cities for Digital Citizens – 12 main cities across the UK
-
Full Motion
The Loop and The Grid – movement gives 2.5 more memory encoding
-
National Roadside
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
-
Retail
Westfield – London’s real city centres
-
Experiential
Experiential in the UK’s top cities – Amplification of your screen activity
-
VDT
Vehicle Detection Technology – un-paralled roadside targeting technology
-
LookOut
Facial Detection Technology – multiple variables of targeting your key individuals
-
WiFi
SimplyFi WiFi network – amplified engagement
-
Live Streaming
Both Data and Video Streaming networks – Live across the UK
Top Tip
Try to network your idea – think of how your idea can roll out across multiple locations, with a bespoke twist in each!
Step 3.
SUBMIT YOUR ENTRY
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by the deadline of 5pm on the 27th August 2021 using the Entry Form below, and be sure to read the Terms & Conditions
LOCATION TEMPLATES
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
We divide Charity and Brand entries and award prizes for each separately.
FIRST PRIZES
Brand & Charity
£100,000 media space on chosen location(s)*
SECOND PRIZES
Brand & Charity
£75,000 media space on chosen location(s)*
THIRD PRIZES
Brand & Charity
£50,000 media space on chosen location(s)*
*Terms and conditions apply.