The competition has become a platform for global success using digital out of home, including the Cannes Lions, by revealing new creative concepts specific to the medium and placing screens at the heart of creativity.
Simple and effective creativity on globally recognised platforms.
The versatility of Digital Out of Home allows for inspiring responses to brand objectives.
The competition offers opportunities across multiple cities, environments and stand-out formats across the UK.
Just think of a brand, think of a digital out of home solution – and enter now! You can be a commercial brand or a charity, it doesn’t matter… All you need is an idea.
You can enter across all of the UK cities.
Ocean’s Digital Cities for Digital Citizens proposition lends itself perfectly for opportunities to be nationwide, or specific and tailored to different cities - it isn’t just London.. the opportunities are there.*
An exclusive chance to be THE brand or charity on the Piccadilly Lights! The winning brand or charity can dominate the screen for a 30 minute period.
Your idea can use any of the listed technology**:
Ocean partners Landsec will also help us judge this category of entry this year.
We have a special category aimed at asking brands to challenge their behaviour around the health of the Oceans or who want to promote their brand's Ocean eco-credentials. Ocean's chosen charity, The Marine Conservation Society, will help us in judging the best idea.
If you have an idea about engaging with public on a plastic or ocean health issues – we want to hear it.
There will be a separate exclusive prize that can help to bring this wider cause to life.
Grand prix winner of the decade
Earlier this month Ocean announced the winner of the public vote for the Grand Prix Winner of the Decade.
The epitome of what this competition was and still is all about - taking unique digital out of home screens in key locations, and identifying integrated technology to tell a brand story so important and impactful.
The entry went on to win 29 global awards including Gold and Silver at Cannes in its year.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
£100,000 media space on chosen location(s)*
Opportunity for a one-off Domination of the screen**
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*