Dassault Systèmes launched a campaign to showcase the impact of virtual worlds on health, urban environments, and manufacturing. The initiative aimed to captivate and educate the public using a DeepScreen® on Piccadilly Lights.

the cHALLENGE

Dassault Systèmes aimed to show the significant universes they positively impact while incorporating their vision for sustainability and innovation by demonstrating virtual worlds’ transformative power on real-life applications in health, cities, and manufacturing. The campaign sought to educate and engage a broad audience, leveraging the iconic Piccadilly Circus location to maximise visibility. Our creative approach centered on utilising our cutting-edge DeepScreen 3D technology, creating an immersive experience that blended reality and virtual elements, making abstract concepts tangible and relatable.

the SOLUTION

Ocean Studio and vroomboutique.com collaborated on the campaign creation, utilising DeepScreen to present one video comprising four parts, highlighting four key aspects of Dassault Systèmes: health and science (human heart), manufacturing (assembly line), cities of tomorrow and aerospace innovation. Every hour, Piccadilly Lights came alive with captivating 3D animations, transitioning from a functional human heart model to futuristic urban scenes and even agricultural pods designed for lunar environments. The highlight was an astronaut’s visor reflecting Piccadilly’s Eros statue, symbolising the merger of human creativity and technological innovation. Octarina enhanced this experience by developing an AR app, allowing viewers to explore a more sustainable future vision of Piccadilly Circus, share their experiences on social media, and gain deeper insights into the potential of virtual worlds.

OutcomeS

The campaign’s innovative use of 3D and AR technology captured significant public attention, achieving:

• TikTok impressions: 161,772 within the first day (Source: Pulsar)
• X (Twitter) impressions: 27,500 by the campaign’s end (Source: Pulsar)
• Media mentions: 36 tracked mentions for the duration of the campaign (Source: Meltwater)
• Total reach: 141.818 million (Source: Meltwater)
• Media value: £1.311 million (Source: Meltwater)

This success underscores our creative expertise in transforming complex ideas into engaging and educational content, demonstrating the powerful role of virtual technology in envisioning a sustainable future.