Glasgow

Glasgow is the largest city in Scotland, with a spending potential of £1.3bl¹ and a population of over 1.7m².

Glasgow is known for its dynamic artistic scene, vibrant music culture, shopping experiences, and growing importance as a business hub in Scotland, providing a multifaceted environment for your brand to reach a varied audience.

39% of the retail market consists of premium and luxury¹
34% are 18-34 year olds³
52% of the population show low TV consumption habits⁴

¹ CACI data 2024: defined as anything above ‘Accessible Premium’

² Glasgow City Council, 2023

³ 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

⁴ YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

Buchanan Galleries: A popular shopping centre with over 80 stores featuring fashion, beauty, and lifestyle brands like John Lewis, Next, and Schuh.

St Enoch Centre: A prominent shopping mall including brands such as, H&M, Topshop, Superdry, restaurants, and a VUE Cinema.

Princes Square: Known for its upscale boutiques, designer stores, and dining options, including COS, Hotel Chocolat Cafe, and Reiss.

Glasgow Central is a bustling railway station, maintaining its position as one of Scotland’s busiest transportation hubs. Glasgow Queen Street has recently expanded to accommodate increasing passenger numbers, especially with the transition to green electric trains.

Glasgow holds the UNESCO City of Music title, reflecting its rich musical heritage and thriving live music scene across various venues, from contemporary to classical and Celtic to country.

The city has numerous contemporary galleries and museums showcasing local and international artists, such as the Gallery of Modern Art and Kelvingrove Art Gallery and Museum.

The SEC Glasgow frequently hosts sporting events such as Nitro Circus, Arenacross, Premier League Darts, boxing, WWE, and Harlem Globetrotters.