Category Focus
Capturing the ideal audience in your category’s media peak
Our regular category focus delves into the peaks of the year, predominantly in terms of media spend, aligning our sales and marketing with the latest insights to deliver long-term commercial advantage. We understand each category’s audience, sales trends and best in class use cases of Out of Home. All this helps us to build deeper partnership relations, offer relevant packages at the right time and drive better outcomes for both our clients and our business.
Ocean Talks
Category Focus – The seasons drinks brands can’t afford to miss on Out of Home
Category Focus – The seasons drinks brands can’t afford to miss on Out of Home
By Shona Dobson
August 1, 2025
Category Focus – How can finance brands unlock greater exposure using DOOH?
Category Focus – How can finance brands unlock greater exposure using DOOH?
By Sophie Gunner
June 18, 2025
