The sun’s out and the days are getting longer which can only mean one thing. The Great British spring clean is underway.

With a whopping 93% of households claiming they spring clean at least once a year, or even more often, (source: The H20 Great British Spring-Cleaning survey 2022), we wanted to find out to what extent people are planning a fresh start. 

To measure purchase intent, we asked 200 UK audiences what home and garden improvements they are planning this spring, and how they will be spending their April and May Bank Holidays in terms of both time and household budget.

According to our new audience panel which is called Ocean Pulse:

• Six out of 10 people say they are looking forward to the ritual of spring cleaning
• Two in 5 people will be sprucing up their gardens, followed by 1 in 4 sprucing up their kitchens
• Almost 50% will spend their Bank Holidays socialising, however 20% of us will be either redecorating or doing up our homes
• 35 to 44-year-olds are more likely to wait for the Bank Holiday sales to buy new furniture
  People least enjoy cleaning the bathroom (34%), followed by the kitchen (25%)^[1]

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Bagging a bargain

Deals and discounts are obviously popular with households looking to purchase new or replacement garden and indoor home furnishings, making OOH a brilliant channel to reach outdoor audiences looking for a Bank Holiday bargain.

With household budgets under pressure as bills continue to soar, customers expect value for money. For example, while Fairy remains the most used detergent brand (34%) it is closely followed by cost effective supermarket own brands (33%) (source: YouGov Profiles 2025).

Small format city centre networks like The Loop are ideal when flagging enticing, live deals either in store, in the vicinity, or online accessed via QR codes. 

Roadside meanwhile is an unmissable platform to promote tactical offers and Bank Holiday sales in local retail parks, city shopping malls and popular destinations like London’s two Westfield retail and leisure centres.  

Last May, Homebase used handpicked OOH locations to promote its wide range of garden flowers and shrubs, featuring different creative depending on whether the billboard itself was north or south-facing, illustrating the best plants and blooms for either option.

Using technology like Ocean vehicle react allows brands to safely serve adverts to motorists depending on the make and model of their vehicle with pinpoint accuracy. Perfect for DIY stores or retailers looking to target commercial vehicles or tradespeople, or upmarket furniture brands looking to reach the 4×4 brigade with big ticket items.  

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Clean sweep  

Aspirational appliance brand Miele secures the final spot at London’s Marble Arch before the monument’s advertising sleeve is removed following 20 months’ restoration work. Their experience includes a fully equipped Miele kitchen, live demonstrations of the brand’s innovative extraction technology, visitor goodie bags, and a chance to win a generous £250,000 prize to spend at Miele. The campaign is created by One Agency.

Cleaning technology brand Kärcher has created a 3D DeepScreen® campaign supported by large format DOOH across six cities. Breaking on 14^th April for two weeks, the dynamic campaign champions the deep clean power of its pressure washer range on grimy garden accessories.  

Mr Muscle meanwhile sends us all a timely reminder to at least unclog our sinks and drains with a nationwide campaign. 

To find out more about our spring opportunities and how OOH can work for you, contact sales@oceanoutdoor.com

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^[1] Ocean Pulse UK sample size: 200