May 15th, 2020
Some Things You Might Find Useful – 15th May

Mintel – groceries

The latest research from Mintel* reveals the online grocery market is forecast to grow by 33% in 2020 to reach an estimated value of £16.8 billion, up from £12.7 billion in 2019. This phenomenal rise follows four consecutive years of slowing growth: in 2019 growth fell to a historic low of just 2.9%. The market is set to be worth £17.9 billion by 2024, growing by 41% over the five year period.

YouGov international tracker

With the recent news of easing some of the lockdown restrictions, the publics behaviours are starting to change:

  • Brits will be eating out more after the lockdown, than before – 32% said they expect to spend more on having meals out than they did before
  • 1 in 4 also say they will be spending more than before on personal care (hairdressers, manicures etc)
  • Further, 20% are also planning to spend more on attending events like sports, gigs and theatre, as well as going to the cinema more
  • The increase we’ve seen in takeaways will be kept with 15% saying they will continue spending more than before after lockdown
  • Levels of fear of catching the virus are remaining the same after peak in the UK with 55% saying they are afraid of catching the virus
  • Briton’s mood is slowly improving – with levels of reported ‘happiness’ increasing, up from 25% (March 23rd) to 38% over the last few weeks. However still a long way from the usual 50%
  • Levels of fear are also improving. Prior to Covid-19 the average number of Brits saying they felt scared on any given day was 11%, this then spiked to 36% (March 23rd) but is now down to 21% – indicating improving confidence

Update from Kinetic Journeys:

As restrictions ease, Brits start planning on what they want to do first and when given the chance. With the restrictions on exercise, park use and seeing friends or family now lifted, we can expect to see a surge of people going out more to take part in such activities over the coming weeks.

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