August 6th, 2025
Ocean Outdoor unveils five refreshed Digital Out of Home screens
At Ocean we understand how the quality of screens can influence campaign effectiveness and creativity.
This year we have invested in, and upgraded five of our DOOH screens across three main cities, London, Liverpool and Manchester, as part of our commitment to maintain the highest quality across our UK network.
In the capital, we upgraded The Screens @ Canary Wharf, Reuters Plaza and introduced pinhole cameras, using Ocean Lab technology. Taking campaign engagement to a new level, the built-in cameras allow for brands to explore Ocean mixed reality, offering greater immersive experiences and shareable content.
Download In addition to the newly refreshed screen at Canary Wharf, in June we scaled our Canary Wharf offer with a trio of synchronised DOOH screens. Positioned around the station entrance, launch partners included ITA Airways, Abu Dhabi Tourism, JP Morgan, and Camden Town Brewery.
This year, The Southern Terrace @ Westfield London also received an Ocean Labs upgrade and introduced skeletal tracking. The screen can now track movement and sync this to a character on screen, replicating each move. Passersby can use the skeletal tracking to interact with objects on the screen using their body.
Download One of our original sites, our P10 Hammersmith Broadway screen is back clearer and brighter than ever, situated on one of West London’s busiest roads. Not only benefiting from the eyes of commuter traffic, the upgrade can be seen from the heavy footfall generated by Hammersmith Underground Station.
Download In the north, we upgraded two of our full motion screens in Manchester and Liverpool. The Screen @ Cavern Quarter, dominating the heart of Liverpool’s shopping district and The Screen @ The Arndale located in the heart of the city’s vibrant retail area.
Download Both upgrades, combined with their DeepScreen® technology capabilities offer endless creative opportunities for brand impact and visibility.
With an audience that’s constantly on the move, here are 17 reasons why Manchester should be at the forefront of your media plan.
Source: 1. CACI 2023
The Screen @ Cavern Quarter, Liverpool
The Screen @ Cavern Quarter, Liverpool
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