1. Pairing TV and OOH boosts your performance by 35%

To better understand the combined power of OOH and TV, Ocean partnered with Ebiquity on an audit and research project called ‘Where the People are’. One finding from an earlier study in Spain, analysed TV campaigns with and without OOH support, and assessed their impact on sales, isolating all comparable components between campaigns. 

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Source: Ebiquity ‘Creating a better media world together – performance for today, branding for tomorrow’, Spain, 2023.

Please contact our Head of Insight, steve.bernard@oceanoutdoor.com for more details on ‘Where the People are’, our 2024 research piece with Ebiquity, or click HERE to view the WARC article.

2. Out of home advertising overtakes TV for reach

According to global marketing effectiveness expert Les Binet, outdoor has “overtaken TV as the medium that has the broadest reach and the highest number of exposures” (source Uncensored CMO podcast). The IPA Touchpoints survey, says Les, clearly shows that outdoor is the only way to reach everyone. 

3. OOH heightens campaign creativity and increases memorability

Mobile gaming company Papaya and candy brand, Nerds, are just two of the brands repurposing their TV commercials for outdoor spaces. Both advertisers have given their OOH ads an extra twist by applying Ocean’s clever DeepScreen creative format to create 3D illusion, making their campaigns 2.5x more memorable to audiences (Source – NeuroInsight/Ocean Outdoor 2017)

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4. OOH unlocks greater reach and engagement

OOH is the perfect antidote to the ongoing decline in linear TV audiences. Ocean’s large format screens reach more than 10million UK adults every two weeks including light TV viewers. And, our Neuroscience studies demonstrate how our high-performance screens generate significant emotional intensity and engagement.

Please contact our Head of Insight, steve.bernard@oceanoutdoor.com for more details on ‘Where the People are’, our 2024 research piece with Ebiquity, or click HERE to view the WARC article.

To ensure efficiency AND effectiveness for your media plan, the numbers speak for themselves. By shifting a proportion of media budget into OOH, brands can leverage the two strongest broadcast channels combined for maximum impact.

Please contact sales@oceanoutdoor.com to discuss our Ocean Headliner opportunity.