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Ocean screens in cities across the UK have joined the annual national ‘Light the Darkness’ moment to mark Holocaust Memorial Day and the 80th anniversary of the liberation of Auschwitz-Birkenau.
In London, the BFI IMAX and Piccadilly Lights led the way, together with screens at both of the Westfield retail and leisure destinations.
From 8pm on Monday, they were joined by the Liverpool, Edinburgh and Manchester Media Walls together with other prominent locations in Glasgow, Leeds, Nottingham, Norwich, Bournemouth and Southampton. The screen space was donated by Ocean, Landsec and the BFI.
Download Holocaust Memorial Day remembers the six million Jews murdered during the Holocaust alongside the millions of others who were murdered under Nazi persecution.
The national UK reflection also honours the victims of more recent genocides recognised by the UK government in Cambodia, Rwanda, Bosnia, and against the Yazidis, as well as the genocide in Darfur.
The Digital out of home campaign, which carried the message ‘for a better future’, was created by St Luke’s. People across the nation were invited to join the commemorations by lighting a candle at home.
Other landmarks marking the national occasion included the Houses of Parliament, London Eye, Bank of England, Cardiff Castle, Edinburgh Castle and Stormont.
Download Olivia Marks-Woldman OBE, CEO of the Holocaust Memorial Day Trust, said: “Each year on Holocaust Memorial Day, we pause to remember the six million Jews systematically murdered during the Holocaust and those killed in the genocides recognised as such by the government, and in Darfur.
“This year, marking the 80th anniversary of the liberation of Auschwitz, the sight of the UK’s most iconic landmarks glowing in purple, alongside lit candles in household windows across the country, serves as a powerful reminder of our shared responsibility to stand against hatred and prejudice in all its forms.
“We are deeply thankful to every landmark participating in the Light the Darkness campaign and to our generous partners, Ocean Outdoor and JCDecaux, for their unwavering support in encouraging the nation to light the darkness.”
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