OOH is about real life interactions – it thrives on an engaged audience in a bustling environment. With iconic landmarks, a young, ethnically and culturally diverse population and a renowned cultural hub, Birmingham is the ideal city to make a statement.
 

A city reaching new levels of momentum

1. A fast growing city
As the UK’s second city, Birmingham has a population of 1.15m, the largest outside London in the UK.¹ The population is expected to increase 3.9% by 2028, and then by 7.8% by 2038.²

2. A hub for Gen Z
Birmingham has two world class universities, with The University of Birmingham having a student body of over 38,000 from 131 different countries.³ This audience is social, mobile and most likely to be highly engaged with OOH. The next generation is the future of OOH

3. Investment in infrastructure
New development means the city is anticipating a huge transformation. The construction of HS2 will provide direct high-speed connections to London and the North, halving the current journey time and boosting the city’s economy through job creation. it’s expected to drive a £10Bn economic uplift in the West Midlands over the next ten years.⁴
 

Birmingham displays the importance of cultural diversity

4. Rich tapestry of cultural backgrounds
Birmingham is one of the most culturally diverse cities in the UK. According to census data, over 40% of the city’s population belongs to minority ethnic groups, meaning your brand will be seen by one of the country’s most varied audiences.

5. A city of the arts
The city’s cultural calendar includes events at the renowned Birmingham Royal Ballet, the Symphony Orchestra and National Exhibition Centre.

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It’s a spending hub

6. Economic and business growth
There’s huge expansion coming to the city as Birmingham is considered a regional startup capital and one of the most entrepreneurial cities in the UK and has investment from both national and international companies.⁵ HSBC have their UK headquarters located 100m from our Broad Street screen.

7. Premium retail is on the rise
The city has an annual spend potential of £1.1Bn, with a premium retail mix of 48%.⁶ The Bullring and Grand Central welcome over 39m visitors a year,⁷ making it one of the country’s most popular retail destinations.

8. Target high spenders
Total median weekly earnings rose by 9.2% in 2023, surpassing the national UK average.⁸

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Birmingham is the perfect canvas for OOH 

9. OOH is no.1 in Birmingham
The city’s residents are considered medium to heavy viewers of OOH, the highest of media channels analysed, at 75% consumption. Compared with radio at 35% and TV at 46%, OOH is front and centre.⁹

10. The power of 3D
The Screen @ New Street is the ideal place to captivate audiences in the city centre. Enabled with Ocean DeepScreen®, and, with full-motion being 2.5x more impactful than their equivalent static sites, brands can have unmissable size and impact on a screen with over 630k impacts per fortnight.¹⁰

11. Your brand at the entrance to the city
The Two Towers is situated in an ideal position heading into the city centre from the north. Your brand will benefit from high visibility and direct sight lines on one of Birmingham’s busiest roads, with 1.3m impacts per fortnight.¹¹

12. Birmingham Media Wall featuring Ocean React
Steps away from the Bullring and both Grand Central and New Street station, this dominating site delivers topical live messages and contextual triggers on a screen featuring 51m² – maximising impact in a way only our media walls can.

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[1] Birmingham City Council, 2024

[2] Birmingham City Council, Populations and Census, 2018

[3] The University of Birmingham, 2024

[4] HS2.org.uk

[5] Midven, 2022

[6] CACI, 2024

[7] Drapers, 2024

[8] Birmingham Economic Review, 2024

[9] YouGov Profiles, 2025

[10] Route, 2024

[11] Route, 2024