Understanding our audiences optimises the impact your brand will have in our locations
Our locations deliver impact
- 65 million impacts delivered every single week
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The audience is all about affluence
- Reaching 30% of AB social grade every single week (20% over-indexing vs UK population profile)
– Route - 18% reach of the three highest value ACORN segments every single week
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The largest presence in large format DOOH
- We have over half the share of the total market inventory – Route
Leading the way in pedestrian reach through large format DOOH
- Our large format DOOH portfolio delivers the majority of pedestrianised audiences nationwide – with more than two-thirds of pedestrian impacts coming from our DOOH roadside. – Route
