Audience matters.
New insights from Route, the UK’s official OOH audience currency, show how our screens stand out for reach, impact and their ability to connect with affluent audiences.
More eyes. More impact. More reach.
Our share of inventory:
85%
All eyes on your brand
We’re the leading media owner in large format, full motion, roadside DOOH – leading to greater creative potential and higher engagement.
Our share of impact:
72%
Majority rules
We’re the leading media owner in delivering pedestrian audiences through large format, roadside DOOH, leading to higher dwell times and higher attention levels.
Source: ROUTE
Reaching the hard-to-reach in premium retail destinations
All shopping mall DOOH screens – Index vs UK population
Source: ROUTE