Audience matters.
New insights from Route, the UK’s official OOH audience currency, show how our screens stand out for reach, impact and their ability to connect with affluent audiences.
More eyes. More impact. More reach.
The Grid delivers
2X
more impacts per screen than the UK DOOH average.
Impact that adds up.
The Loop delivers
46%
more impacts per screen than the UK D6 average.
Better impact with diverse audiences.
Source: ROUTE
Reaching the hard-to-reach in premium retail destinations
All shopping mall DOOH screens – Index vs UK population
Source: ROUTE