Impact starts with insight
Audience matters
New insights from Route, the UK’s official OOH audience currency, show how our screens stand out for reach, impact and their ability to connect with affluent audiences.
More eyes. More impact. More reach
The Grid® delivers
2x
more impacts per screen than the UK DOOH average.
and
27%
greater impact than the average UK large format DOOH screen.
Impact that adds up.
The Loop® delivers
46%
more impacts per screen than the UK D6 average.
and
11m
impacts are delivered across our premium retail DOOH portfolio every two weeks, over-indexing by
23%
AB social grade vs all UK mall DOOH screens.
Better impact with diverse audiences.
Source: ROUTE 59
Reaching the hard-to-reach in premium retail destinations
All shopping mall DOOH screens – Index vs UK population
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Source: ROUTE 59
