Impact starts with insight.
Audience matters.
New insights from Route, the UK’s official OOH audience currency, show how our screens stand out for reach, impact and their ability to connect with affluent audiences.
More eyes. More impact. More reach.
Our share of inventory
All eyes on your brand.
More screens in the most iconic locations means more standout moments for your brand.
Source: ROUTE
Our share of impact
Majority rules.
With 51% of impacts and the largest share of large format screens, we’re not just part of the conversation. We start it.
Source: ROUTE
Our share of pedestrian impact
In the footfall sweet spot.
Impact where people are. Our portfolio reaches the majority of pedestrianised audiences across the UK.
Sources: ROUTE; SPACE
Reaching the hard-to-reach in premium retail destinations
All shopping mall DOOH screens – Index vs UK population
Source: ROUTE
