MOJU brought the heat to Westfield with the ‘Boom Booth’, crafted by Ocean Labs. With fiery ginger shots, real-time reactions on screen and personalised bottles to take home, this was experiential with impact.

the cHALLENGE

In the peak of the colder months, the drinks category becomes saturated. Therefore MOJU needed an attention-grabbing way to stand out, drive trial and convert passersby into brand fans. All whilst demonstrating the unmistakable ‘boom’ of their signature fresh ginger shot.

the Solution

Experiential activity drives action. In fact, 90% of people say they’re more likely to buy from a brand after an interactive moment or event.* MOJU brought this to life with a fiery experiential takeover at Westfield Stratford City.

In partnership with Ocean Labs, they launched the ‘Boom Booth’, where shoppers stepped inside a photobooth, took a fiery ginger shot, and had their real-time reaction captured and live streamed onto our screen. Each reaction moment was then printed onto a personalised MOJU bottle to take home, designed for ‘fun’ social amplification.

Alongside this, samples of their ginger shots were handed out to maximise trial and drive consideration. To build additional buzz, the shopper with the best ‘boom face’ is in with the chance to front MOJU’S 2026 campaign and be crowned Britain’s Next Shot Model.

the OUTCOME

• 16k+ total shot samples distributed**
• 400+ personalised bottles created and shared via the Boom Booth**

*The Drum, 2023 

** MOJU, 2025