Hasbro opened the doors to their immersive Hasbro retail experience. Featuring iconic brands Transformers, Peppa Pig and My Little Pony.

the cHALLENGE

Toy manufacturer Hasbro set out to create a one of a kind retail experience, with all of their favourite brands under one roof. The brand needed to tap into the nostalgia and joy of toys, curating an immersive adventure for people of all ages.

the Solution

For four weeks, Hasbro turned The Venue into The Hasbro Toy Hub. They invited their most recognisable characters down to Piccadilly Circus for the launch opening, with my Little Pony and Play-Doh both joining for the ribbon cutting moment. 

Inside, the Venue was transformed with a life size connect 4, a Hasbro claw machine, legacy artwork and comics. Each area had a story to tell. For superhero fans, there were Marvel action figures and memorabilia, not forgetting Furbies, a 90’s classic. Each week, there was a character meet and greet opportunity, creating the perfect photo opportunity moment for fans.

the OUTCOME

• 3.8m media reach* 
• 29 media mentions*

Meltwater 2025