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With £176m spending potential, your brand can connect with Bournemouth’s tourists and dynamic population, on The Screen @ Bournemouth
Attract the attention of a diverse and affluent population by placing your brand on The Screen @ Bournemouth. Situated in the heart of a town recognised as a top holiday destination with a spending potential of £176m1. Bournemouth offers a mix of a large residential population, thriving tourism, major retail centres and diverse demographics.
- 22% of the retail market consists of premium and luxury1
- 22% 18–34 year olds2
- 21% of the population are ABs2
- 45% of the population show low TV consumption habits3
Bournemouth Pier: Iconic, popular and bustling with tourists, offering attractions such as amusement arcades, restaurants and stunning views of the coastline.
The Beach: Bournemouth beach is one of the UKs top seaside destinations, seeing the third highest rise in footfall in the UK4. Enticing tourists from England and beyond.
Castlepoint Shopping Centre: One of the largest retail destinations in the region with over 35 retailers attracting a varied portfolio of shoppers. Popular brands such as H&M, Next and Mountain Warehouse can be found here, as well as restaurants and entertainment.
Universities: Home to Bournemouth University and Arts University Bournemouth, bringing in a young and dynamic demographic to the seaside town.
1 CACI data 2024: defined as anything above ‘Accessible Premium’
2 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)
3 YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched
4 Dorset Live 2022: Bournemouth named among the UK’s best areas
Discover all of Bournemouth’s locations across the city.
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