Ocean has been appointed the exclusive outdoor media partner for the Canary Wharf Group.
Regarded as one of Europe’s most prestigious DOOH locations, Canary Wharf is a 24/7 sustainable city that offers an exceptional media opportunity, distributed across 16.5 million square feet of prime retail, office, residential and leisure space.
Ocean has been awarded a new long-term DOOH advertising contract with a lifetime contract value of £30 million.
Under the terms of the deal, Ocean will retain exclusive rights to sell 40 full motion digital screens, and one large format full motion screen, and develop the Canary Wharf advertising channel across a variety of formats to enhance the audience experience as people return to work.
The new contract replaces Ocean’s previous sales and marketing arrangement with an agent of Canary Wharf Group (CWG) which was awarded in January 2020 and establishes a bilateral relationship with the owner of London’s global commercial centre, retail, residential and leisure destination.
Ocean has also operated the large format Reuters screen which is positioned just outside Canary Wharf tube station for more than 10 years.
Plans are in place to expand the DOOH network further ready for the arrival of Crossrail services in 2022. Canary Wharf already has excellent transport links to the rest of London via the Jubilee line, the DLR, and the Thames Clipper.
The DOOH network will become part of Ocean’s automated sales platform which facilitates programmatic activation of super-premium inventory at prime locations.
Ocean CEO Tim Bleakley said: “This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London.
“Canary Wharf is iconic, unique and its out of home audiences are peerless. Bringing the DOOH channel together under a single operator allows us to expand on the work already underway and double down on those efforts as we move forwards towards recovery and out of the pandemic.”
Leanne Peters, director of marketing, Canary Wharf Group, said: “We chose Ocean Outdoor as they know the Canary Wharf estate well through their innovative work for the large digital screen at Reuters Plaza. They have excellent credentials as a large format specialist in landmark locations such as Canary Wharf and we are excited to see what they can deliver for us and our audience of residents, workers and visitors on the Estate.”