Ocean News
Posts Tagged DOOH (Clear)
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XL Network: Ocean introduces next generation large format DOOH roadside network in key UK commuter cities
Jaguar Land Rover is launch partner Dynamic new channel draws on Neuroscience learnings Premium digital out of home (DOOH) media owner Ocean Outdoor is launching the XL Network. Ocean’s next… Read more
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Pablo Picasso’s Creative Spirit Lights Up Piccadilly in Rarely Seen Art Film Footage
Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère… Read more
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VIN + OMI x OCEAN. Who Can Resist?
By Liliana Teixeira
It’s hard to imagine how used vinyl advertising canvases can be turned into limited edition clothes, but Vin + Omi did just that for their AW2020 showcase for London Fashion… Read more
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DOOH: Capturing the eyes and minds of the world
By Debbie Ferguson
Scotland takes centre stage in 2020 as the nation prepares to welcome a series of high profile events which will draw thousands of people from across the world. In June,… Read more
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Ocean Outdoor transforms large format digital out of home advertising in Scotland
New XL Network – iconic M8 Tower – The Crown Ocean Outdoor is transforming large format digital out of home (DOOH) advertising in Scotland, introducing a high impact new… Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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New Ocean study: Elusive young audiences LIKE, WANT, TRUST and RESPOND to live broadcast content on DOOH
18-34-year olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year olds are more likely to engage with… Read more
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Ocean Outdoor introduces enhanced Canary Wharf luxury advertising channel
40 full motion digital screens target 49.1 million consumers a year Ocean Outdoor is upgrading the out of home advertising across Canary Wharf, London’s global financial centre and luxury shopping… Read more
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Ocean Netherlands takes over Clear Channel Digital Advertising Masts
Premium digital out of home (DOOH) media owner Ocean Outdoor Netherlands is to acquire the digital advertising masts portfolio currently owned and operated by Clear Channel Netherlands. Effective from January… Read more
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DIGITAL OUT OF HOME: The last opportunity of influence this Christmas
By Liliana Teixeira
And so, the nation’s unique, annual relationship with advertising begins. As a slate of warm, fuzzy festive commercials compete to win our hearts, the question on everyone’s lips is “will… Read more
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