Ocean is rolling out its award-winning Two Towers® digital out-of-home concept to Leeds, the UK’s fourth biggest city by population.
Two Towers® Leeds will dominate the A61 approach to Leeds, targeting motorists travelling in both directions along the inner city route which connects Leeds Bradford airport with Yorkshire.
The four synchronised, double sided, landscape screens measure 12.6m wide by 3.24m high and offer a resolution of 1260 x 324 pixels. They will deliver advertisers 1.772 million adult impacts a fortnight.
One in three Leeds residents is classed as AB, with a higher than average spend on fashion and a higher than average number identifying as innovative car enthusiasts.
Ocean chief marketing officer Richard Malton said: “Our investment in The Two Towers® Leeds reflects the city’s reputation as a vibrant, growing creative industries hub and affluent financial centre.
“The Two Towers® Leeds is another milestone in our unique digital cities for digital citizens proposition which is designed to connect brands, advertisers and retailers with modern city dwellers.”
Ocean also operates the full motion digital out-of-home screen which is located above the Trinity Leeds shopping centre in Leeds city centre.
The Two Towers® Leeds joins those already operated by Ocean in London’s financial district and on The Mancunian Way, Manchester, and Ocean has plans to build a fourth series in Birmingham next year as part of its UK wide 2019 DOOH development pipeline.
Screen Provider: Daktronics
Screen Measurement: 12.6m wide x 3.24m high
Screen Resolution: 1260 x 324 pixels