In December Ocean Labs launched a new campaign showcasing the very latest in combining digital technology and Out of Home.
Microsoft introduced Oceans latest programable LED mesh to bring their Cortana campaign to life in December. The LED Mesh was designed to replicate the flashing Cortana call signal.
Chris Hicks, Senior Project Manager at Hyperspace a division of Posterscope said:
“The Microsoft Cortana campaign needed to stand-out in the dark winter nights and introduce a new Windows Phone icon to audiences. Ocean Labs collaborated from the start, seeming taking the idea from concept to production. As with all of our work together, Ocean Labs brought creativity and activation to the table to create an impactful execution to our campaign.”
The Banner 500 is a 500m2 advertising canvas in the very heart of central Birmingham generating 645,000 impacts per weeks.
For more information on Ocean Labs contact Catherine Morgan.