Team GB has activated its 100 day countdown to Rio campaign across Ocean screens using its Bring on the Great campaign to tell fans how inspirational their support is to British athletes as they compete for medal success in Brazil.
Team GB has an exclusive Out of Home content partnership with Ocean offering sponsors and brands a unique and high impact advertising environment to celebrate all the milestone moments during the Summer Olympics.
In an exclusive presentation at Team GB HQ to Media Agency and OOH specialist VIP’s to mark 100 Days to Rio, BOA CEO Bill Sweeney explained the challenges ahead for Team GB in Rio revealing the inside track on Team GB’s medal aspirations. Announcing Team GB’s “always on” philosophy Bill Sweeney said, “Digital Out Of Home is the perfect platform for both our communications strategy and the wider distribution of our content”.
Ocean CEO Tim Bleakley said: “ This is a progressive and innovative partnership which delivers unique branding opportunities for advertisers and importantly specifically targets clients who are new to the medium via their desire to follow unique content across all distribution platforms”.
“As a British company, we are very proud to be working with Team GB and their partners on this pioneering project”.
As the Games play out, Ocean will turn the nation red, white and blue, carrying “as live” sporting footage, medal moments and news headlines across its digital screen portfolio in the UK’s top 9 cities.