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- A true media first using Nicole Sherzinger from the Pussy Cat Dolls.
- Aimed to create a high profile launch in one of the UK’s key shopping destinations at Eat Street @ Westfield London.
- Demonstrating the power of digital out-of-home. Maximising the technology available.
- 1 billboard creating an experiential “live event” and generating the “word of mouth” factor.
- Good media selection leading to huge brand amplification.
- Creating two-way interaction between the brand spokesperson and the target audience. Much deeper communication.
