• A true media first using Nicole Sherzinger from the Pussy Cat Dolls.
  • Aimed to create a high profile launch in one of the UK’s key shopping destinations.
  • Demonstrating the power of digital out-of-home. Maximising the technology available.
  • 1 billboard creating an experiential “live event” and generating the “word of mouth” factor.
  • Good media selection leading to huge brand amplification.
  • Creating two-way interaction between the brand spokesperson and the target audience. Much deeper communication.